Job Description

Make a difference every day with PDSA

About Us

Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.


We're now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.


If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.

About the role

Reporting to the Senior Digital & Data Marketing Manager, you'll lead and develop a small team and work closely with internal stakeholders and agency partners to deliver effective digital marketing campaigns and platforms. You'll be responsible for the performance of our owned digital channels, including our website, SEO, email and paid media, ensuring activity is insight-led, well-optimised and aligned with PDSA's strategic objectives.


Key responsibilities include:

Leading, managing and developing a team through the full employee lifecycle Contributing to the development and delivery of PDSA's digital marketing strategy Managing and optimising digital platforms and paid channels to deliver measurable results Delivering high-performing digital campaigns that support fundraising, awareness and engagement Using analytics and insights to inform planning, optimisation and decision-making Managing SEO strategy and working with agency partners to improve visibility and organic traffic Collaborating with internal teams to improve website performance, user experience and conversion rates Producing clear performance reports for senior stakeholders Ensuring compliance with data protection regulations and PDSA policies


This role has 3 direct reports and involves working closely with teams across Marketing, Communications & Fundraising, Data & Analytics, and Systems & Technology.

.Please note occasional travel will be required to our Head Office in Telford.

About you

An experienced digital marketing professional with a strong performance mindset and a passion for using data to drive results. Enjoys leading people, working collaboratively and turning insight into practical action.


You'll bring:

Proven experience managing and optimising digital marketing campaigns In-depth knowledge of digital marketing tools and platforms, including Google Analytics Experience improving engagement, acquisition and retention through digital channels Strong analytical skills, with the ability to interpret and present complex data clearly The ability to manage multiple priorities and deliver to targets and deadlines


Ideally, you'll also have:



Experience using CRM systems and data analytics tools Experience working with first-party data strategies Experience within the charity or not-for-profit sector

Rewards, support and benefits

We're really passionate about being a great place to work, somewhere people feel proud of what they do, connected to a meaningful purpose, and able to make a genuine difference every day. Our teams are collaborative and supportive, and we encourage everyone to bring their ideas, individuality and passion for pets to work with them.


As well as a rewarding role and a positive, people-focused culture, we also offer a wide range of benefits, including:





Flexible working options to support your work-life balance and individual circumstances. 25 days' holiday plus Bank Holidays, with option to buy or sell an extra five days. Three paid special days off: Volunteering Day, Celebration Day and Wellbeing Day annually. Generous pension options, with PDSA contributions starting at 5% and rising to 10%. Life assurance providing four times your annual salary for added peace of mind. AXA Health Employee Assistance Programme, with 24/7 wellbeing support Retail, holiday and lifestyle discounts available through our staff Fetch benefits platform. Enhanced maternity, paternity and adoption leave to support you and your family.
15% discount on PDSA Pet Insurance plus access to staff veterinary services.




To apply for this role, click Apply Now at the top of the page, create a candidate account and complete our simple application form.


PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.





If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.





We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.





To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.