Job Description

Location: Gainsborough, Lincolnshire - UK-based (Hybrid if local to Gainsborough Salary: 32,000+ depending on experience Monday-Friday, with an early finish every Friday at 3 pm

No agencies, please.

About the Role

We're looking for a creative and results-driven

Digital PR, Content & Outreach Specialist

to join our growing digital marketing team. You'll lead digital PR campaigns for lifestyle and leisure brands - including motorhomes, campervans, and outdoor adventure products - earning backlinks, securing media coverage, and driving SEO performance.

This role offers the opportunity to shape your own campaigns, work across digital content and outreach, and collaborate with SEO and design colleagues - all within a team that values creativity, autonomy and impact.

Working Structure

If you're local,

you'll work

hybrid:

In-office

:

Monday to Wednesday, 8am-5pm

Remote

Thursday to Friday

, with a

3pm early finish every Friday

Key Responsibilities

Plan and run digital PR and outreach campaigns to earn high-authority backlinks

Write and pitch engaging press releases, features, and content for digital media

Build strong media relationships across travel, lifestyle, leisure and automotive sectors

Communicate confidently and professionally with journalists, clients, and colleagues - including via phone, email, and Microsoft Teams/Zoom

Research and create your own article briefs and campaign ideas

Use tools like Google Analytics (GA4), Google Search Console, SEMrush, and Ahrefs to monitor campaign results and authority growth

Conduct backlink audits and competitor analysis to identify opportunities

Produce reports on coverage, links, traffic, and SEO impact

Skills & Experience

2+ years' experience in digital PR, outreach, or content marketing

Excellent copywriting, pitching and media engagement skills

Proven success securing digital media coverage and backlinks

Understanding of how PR, content and SEO work together

Comfortable using tools like GA4, GSC, SEMrush, Ahrefs

Able to work independently - from writing your own briefs to managing deadlines

Highly organised, creative and collaborative

Job Type: Full-time

Pay: 35,420.00-45,234.21 per year

Benefits:

Casual dress Company events Discounted or free food Employee discount Free parking Referral programme
Schedule:

Monday to Friday
Experience:

PR: 2 years (preferred)
Location:

Lincolnshire. DN21 2AU (preferred)
Work Location: Hybrid remote in Lincolnshire. DN21 2AU

Application deadline: 18/08/2025
Expected start date: 01/09/2025