Job Description

Gambling.com Group (Nasdaq: GAMB) is looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands - including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused site Casinos.com, BonusFinder.com and UK-centric Freebets.com. In the U.S., the company operates state-specific websites such as NewYorkBets.com, BetCarolina.com, BetArizona and popular consumer-facing subscription brands such as OddsJam and RotoWire. Additionally, Gambling.com Group provides B2B services through OpticOdds, further solidifying its position in the industry.



As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field - most recently winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. Gambling.com Group embraces a majority remote-first hybrid work model, offering employees the flexibility to work remotely while being part of a global team. For some roles, in-office presence is required for operational reasons, ensuring seamless collaboration and effectiveness where needed. With flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica, we operate on a "think local, act global" mindset. Gambling.com Group is on the lookout for innovative, solution-driven, and fast-paced thinkers to join our growing team. Are you ready to take the next step in your career?



We are looking for a PR Outreach Specialist to play a key role in boosting brand visibility, building strong media relationships, and executing successful outreach campaigns for our online gambling platform.



Your primary responsibility will be to create and implement PR and outreach strategies that secure high-quality media coverage, increase website traffic, and establish our brand as a leader in the iGaming industry.



You will work closely with the content, product, and SEO teams to develop compelling pitches, manage relationships with journalists and influencers, and deliver measurable PR results.



Responsibilities:


Develop and execute comprehensive digital PR and outreach strategies Create and send press releases, pitches, and content ideas to media outlets, securing backlinks and media coverage Cultivate and maintain strong relationships with key media contacts, bloggers, and influencers within the iGaming and sports betting industries Participate in brainstorming sessions with content, product, and design teams to generate creative ideas for campaigns Identify relevant media outlets, influencers, and platforms to target for PR outreach Monitor, report, and analyse the success of PR campaigns, ensuring clear ROI Innovate and iterate on outreach strategies to improve performance and effectiveness Stay up-to-date with industry trends, news cycles, and competitor PR activities to capitalize on emerging opportunities

Requirements:


At least 1-2 years of experience in digital marketing, PR, or outreach, preferably within the iGaming or sports betting industries Strong understanding of the media landscape, including top publishers, bloggers, and influencers Excellent written and verbal communication skills, with the ability to craft compelling pitches and build lasting relationships Basic understanding of SEO and how PR efforts contribute to improving search rankings Proficiency with SEO and outreach tools such as Ahrefs, Majestic and Semrush Ability to manage multiple outreach campaigns simultaneously, meeting deadlines and KPIs Strong creative thinking and problem-solving skills, with a proactive approach to overcoming challenges Ability to analyse PR campaign performance and adapt strategies accordingly A genuine passion for sports, sports betting, or iGaming is a plus

Desired Skills:


Existing relationships with media contacts in the gambling industry Experience in securing high-quality media placements with backlinks A keen interest in UK and international news cycles and the ability to craft pitches that align with timely events and trends Fluency in English

Perks & Benefits


Comprehensive private Healthcare Insurance Flexible work environment and home office available Home office allowance Gym & Leisure Allowance All the hardware and software you need to be successful Regular company events and social outings, activities, Spot Awards and a Monthly Social Club Access to courses for Personal and Career Development * Company Paid Volunteer Day