Job Description

Location:

Worthing/Hybrid (Worthing office 2 days per week)

Employee type: Permanent, Full-time

We're looking for an experienced and ambitious Digital PR Director to join Fresh Egg and build our Digital PR offering from the ground up. This is a rare opportunity for someone who wants genuine ownership and the chance to shape the strategy, prove value and lay the foundations for a high-performing, profitable Digital PR function within a well-established agency.

This role is about doing two things brilliantly: creating impactful Digital PR programmes for our clients and leading Fresh Egg's own Digital PR activity to strengthen our agency awareness and reputation in the market.

You'll be our first, inhouse dedicated Digital PR specialist, working hands-on across strategy and delivery. For clients, you'll plan and execute Digital PR campaigns that build authority, coverage and measurable impact. Alongside this, you'll work closely with our internal marketing team to shape and deliver Fresh Egg's own PR, developing thought leadership, securing coverage and helping position the agency as a digital leader.

While this role doesn't come with an existing team to manage, it has scope to grow into line management as our Digital PR offering matures. If you enjoy rolling up your sleeves, influencing strategy and building something with long-term potential, this is a role where you'll have genuine ownership and impact.

Fresh Egg is among the leading digital marketing agencies in the UK. Our mission is to uncover customer challenges and transform them into digital success. We don't employ cogs to fit into a machine, we employ exceptional individuals who can help us to consistently outperform expectation.

What you will be doing

Building and delivering Fresh Egg's Digital PR offering from the ground up, setting strong foundations, delivering a profitable digital PR function and shaping a clear roadmap for future success.

Taking end-to-end ownership of Digital PR across both client work and Fresh Egg's own agency PR.

Creating and delivering high-impact Digital PR campaigns that quickly prove value through authority, coverage, reputation and organic performance.

Working hands-on across insight, ideation, storytelling, outreach and optimisation.

Partnering closely with content strategists, technical SEO consultants and client partners to deliver integrated, commercially-focused work.

Leading Fresh Egg's own Digital PR in collaboration with our marketing team, helping build our authority and reputation in the market.

Building trusted, long-term relationships with journalists and influencers.

Setting clear goals, KPIs and reporting that show what's working, what's been learnt and where to go next.

Acting as the go-to Digital PR expert within the agency, shaping best practice and helping others understand the value of great PR.

What you'll bring

At least 7 years' experience in Digital PR, ideally within an agency environment. A track record of building or evolving Digital PR approaches, campaigns or ways of working, not just running what already exists. Confidence and capability operating as a senior standalone specialist, with the ambition to help shape a future team. A great blend of strategic thinking and hands-on delivery, with no hesitation getting stuck in. Deep understanding of how Digital PR drives authority, reputation, organic performance and AI-driven search visibility. Excellent media relations skills, with the ability to craft strong stories, including data-led campaigns, and secure meaningful coverage. Commercial awareness, with experience demonstrating the value and impact of Digital PR activity. Clear, engaging communication skills, comfortable working with clients, senior stakeholders and internal teams. A collaborative, curious mindset that fits with Fresh Egg's culture and values.

What we'll give you in return

...

The most brilliant part of Fresh Egg is its people - you'll see what we mean as soon as you arrive. People to learn from, caring people and people full of ideas (not to mention they can bake a mean cake). We therefore look after our staff and we're all rewarded with, amongst other things:

3pm finish on Fridays Input into the company goals - we are all asked for our opinions on where the company should be headed A structured training program built around personal development plans and skills gaps Enhanced pension contributions, critical illness, and death in service packages Regular social events to suit everyone - quiz nights, beer tasting, BBQs, and our infamous Christmas party Workplace flexibility - we entrust out line managers with the discretion to work with you and allow flexibility when it is needed Wellbeing support - financial wellness sessions, a wellness guide, employee savings and cycle scheme access as well as activities and an in-office gym Enhanced maternity and paternity packages A structured induction program giving you the chance to learn about the different functions across Fresh Egg
See our full benefits on our website and learn more about our culture on our blog

To apply please send your CV and cover letter to recruitment@freshegg.com

Within your covering letter, please clearly describe your relevant experience and confirm your salary expectations.

Everyone's welcome here.

At Fresh Egg, we don't just embrace diversity, we celebrate it. We're building a team that reflects the world around us and delivers work that surprises and delights.

Whatever your background, you'll be welcomed, supported and given fair opportunities to grow, thrive and make a real impact. Different perspectives power our creativity, and inclusion is how we show up for our team, our clients and each other, every day.

Job Types: Full-time, Permanent

Benefits:

Company pension Cycle to work scheme On-site gym On-site parking Sabbatical Sick pay
Work Location: Hybrid remote in Worthing BN11 1TH