Job Description

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Position

Position: Dior Skincare Specialist (37.5 hours)

NVQ Level 2

Store: H Beauty, Chester

Reports to: Business Manager

PURPOSE OF THE ROLE

To be an ambassador for Dior by raising the profile of skincare within the business and driving continuous commercial improvement in sales and market share across your store. You will be responsible for achieving skincare sales targets through expert application and service whilst sharing your knowledge with the Dior Ambassador team.


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Job responsibilities

MAIN RESPONSIBILITIES

Sales

To pro-actively sell Parfums Christian Dior products and provide a luxury standard of service to customers, through DIOR and the 'Non-Negotiables' To be aware of and achieve or exceed sales targets with a focus on skincare To pro-actively link sell across product categories, to increase ATV and ATU To educate clients and Dior ambassadors on Parfums Christian Dior products, in particular skincare trends and application To be responsible for creating and implementing in store events with a focus on driving skincare sales
KPI: To achieve sales targets and actively drive skincare sales and the performance of the account with a focus on eventing

Service

To initiate contact with customers and welcome them both on counter and through traffic stopping with focus skincare products To identify, understand and reformulate the client needs To develop personal relationships with clients and to gain loyalty Lead by example in all aspects of D.I.O.R demonstrating outstanding service to all clients To update ipos tool with client data including all sales and client profile To develop and utilise customer database on ipos to build clientele (phone calls, product launch events and appointments)
KPI: To achieve VIP target of 70%

Skincare Knowledge

To be knowledgeable on all Parfums Christian Dior products and be able to propose personalised products to clients, with a focus on skincare and specific benefits i.e. adapting a routine to clients' skincare needs Demonstrate products on clients using both focus products and backstage elements To be an expert on skincare and conduct in store coaching to help Dior Ambassadors develop their skincare knowledge Ensure you have knowledge of the recent skincare trends and advancements through social media and other accessible means
KPI: To deliver coaching tips to each BC once a week

General

To adhere to all Company procedures and policies, as outlined in the employee handbook To build relationships with store management and adhere to all store policies and procedures To carry out any additional duties as directed by the management team To be a Parfums Christian Dior brand ambassador and representative at all times To contribute to skincare events on counter and lead events where appropriate To participate in merchandise management and ensure that it is in line with Corporate guidelines To monitor stock levels, report any issues to the Counter Manager and ensure that there is sufficient levels To conduct all assigned operational and administrative tasks ###

Profile

PERSON SPECIFICATION:

Skills

Skincare Expertise: Demonstrates excellent skincare knowledge and uses their creativity to inspire others and bring products to life. Communication Skills: Ability to communicate ones' skincare knowledge and skills to colleagues and customers Coaching ability: Has the ability to share skincare expertise and training with other Dior Ambassadors when on counter, ensuring you are working as part of a team Sales ability: Proactively works towards the sales target, with a key focus on driving the Dior skincare business through eventing and on counter theatre

Profile

2+ years' experience in beauty Expertise in skincare and knowledge of makeup and fragrance Personal affinity with the Dior brand and products Previous experience creating and implementing events Follows social media skincare trends Professional image reflecting DIOR and host store expectations Flexible approach to working hours 5 out of 7 days a week in line with store trading hours
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Additional information

POSITION WITHIN THE ORGANISATION

Reports to: Business Manager


Internal: Area Manager, Retail Teams, Education team

PARFUMS CHRISTIAN DIOR

MAISON

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Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies' style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to "leave a trail of desire in a woman's wake". This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.


The current-day trustees of this legendary expertise - Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup - are the heirs to Christian Dior's perfectionism. The worldwide renown of the House's creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.