Job Description

Direct Marketing Lead
Hybrid
Are you ready to take the reins of customer campaigns and drive measurable impact? We're looking for a Direct Marketing Lead to own the strategy, tools, and delivery of direct communications.
This is a hands-on leadership role where you'll guide a small team, collaborate with stakeholders across the business, and ensure every campaign is effective, compliant, and customer-first.
What you'll be doing:

• Create and deliver the customer contact strategy, driving acquisition, conversion, retention, and loyalty.
• Lead all direct marketing activity across postal, email, and SMS channels.
• Manage, coach, and support the Direct Marketing Manager and oversee campaign delivery.
• Use data, segmentation, and insight to improve customer communications.
• Own campaign tools, budgets, and supplier relationships, ensuring full value is delivered.
• Report on campaign effectiveness and carry out A/B testing to drive continuous improvement.
• Ensure compliance with the Data Protection Act 2018 and Insurance Distribution Directive (IDD) regulations.

What we're looking for:

• Strong experience delivering direct marketing campaigns (postal, email, SMS).
• Solid understanding of campaign management tools, database marketing, segmentation, and targeting.
• Excellent communication skills - able to explain complex topics simply.
• Confident analysing campaigns and turning results into strategy.
• Strong planning, project management, and Excel skills.
• Detail-obsessed, organised, and thrives in a fast-paced environment.
• Knowledge of financial services regulation and compliance requirements.

Preferred:

• A Diploma in Direct Marketing (or equivalent).
• Experience with Google Analytics and/or data modelling techniques.
• ESP platform expertise.

What's in it for you?

• The opportunity to shape and lead direct marketing strategy for a major brand.
• A collaborative environment where your ideas will drive real change.
• The chance to work across diverse customer bases with significant impact

Skills Required