Job Description

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We're creating a brand-new capability at the heart of our business and agency-ecosystem transformation: Connected Commerce. This is a pivotal leadership role that will shape how we go to market, connect with shoppers, and future-proof our growth across channels.


As the first to stand up this capability and future vision, you'll be both strategist and builder -- bringing teams together, turning vision into action, and driving impact at the intersection of retail, media, DCOM, shopper marketing, content, data, and tech.


You'll pioneer a capability that bridges disciplines, inspires adoption, and delivers lasting impact across the business, positioning us to stay ahead in a rapidly evolving retail landscape.

Primary Objectives

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Define and embed the Connected Commerce vision and operating model - establishing it as a core enterprise capability that unites strategy, execution, and measurement across channels. Act as a transformation leader and capability owner, shaping both the long-term roadmap and near-term implementation to accelerate omnichannel growth. Integrate retail content and commerce strategy into the end-to-end planning process -- ensuring consistent, insight-led activation across the physical and digital shelf. Bridge critical functions -- Shopper Marketing, Brand, Media, Sales, Retail, DTT, and Agency Partners -- to enable truly connected consumer and customer experiences. Lead omnichannel shopper strategy and campaign development, ensuring alignment with planning frameworks, performance goals, and customer priorities. Build and scale performance measurement frameworks -- connecting data, insights, and analytics to inform planning, activation, and real-time optimization. Champion capability adoption and continuous improvement, engaging senior stakeholders, markets, and global teams to embed new ways of working and unlock sustained business impact.

Key Responsibilities

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Strategy Development:

Define short- and long-term vision for Connected Commerce. Outline capability roadmap and maturity milestones.

Capability Build:

Develop tools, workflows, and ways of working across teams. Identify process gaps and lead solution design.

Content & Planning:

Integrate retail content and shopper priorities into the end-to-end planning process. Define how these are represented in campaign briefs and execution.

Cross-functional Leadership:

Partner across Brand, Shopper, Sales, Media, Retail, and DTT to ensure alignment and cohesion in planning and delivery.

Performance & Insights:

Establish KPIs and measurement frameworks. Surface actionable insights for future planning and budget optimization.

Transformation & Change Management:

Lead upskilling, change management, and communication efforts to embed this capability across the organization.

Profile & Qualifications

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10+ years in a unique combination of

omnichannel marketing

, Digital Commerce, instore- shopper marketing, or related customer marketing and commercial leadership role--preferably within CPG, and or retail environments. Demonstrated success in

building new capabilities

, leading cross-functional initiatives, and navigating complex organizations. Strong knowledge of

retail content, shopper journeys, and commerce activation

--from strategy through to shelf and measurement. Experience managing

cross-functional or matrixed teams

, including external partners (e.g., agencies, platforms). Comfortable working with

data and performance metrics

--able to interpret and act on insights. Highly collaborative, pragmatic, and able to

lead through influence

, not just authority. Thrives in

ambiguity

and motivated by building new, enduring value.

What can you expect from Mars?

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Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. * An industry competitive salary and benefits package, including company bonus.