Job Description

Job Ref:

CAM2603

Branch:

Cameron House

Location:

Cameron House, Loch Lomond

Salary/Benefits:

Salary - dependent on experience, plus excellent discounts and benefits

Contract type:

Permanent

Hours:

Full Time

Shift pattern:

Typically office hours Monday - Friday

Hours per week:

40 hours per week, hybrid working to be agreed

Posted date:

06/08/2025

Closing date:

08/09/2025

DIRECTOR OF MARKETING - FTC 14 months

ABOUT US:

Situated on the shores of Loch Lomond, Scotland's breathtaking jewel, Cameron House is a magnificent 5-star resort. Uniquely positioned where the Scottish Highlands meet the Lowlands, this 17th-century baronial estate is rich in character and history. Cameron House offers an award-winning Spa with a rooftop infinity pool, an 18-hole championship golf course, an extensive selection of resort activities, and a choice of five restaurants and bars to cater to every taste.



Our 208 bedrooms are an exquisite blend of traditional and contemporary, or guests can opt for a home from home in one of our 115 self-catering lodges or luxurious Mansion House suites.



The iconic lochside setting is a timeless celebration of grandeur and natural beauty. Spanning 400 acres of picturesque Scottish countryside, with adventure on the doorstep. Loch Lomond, with its impressive backdrop, is the perfect location for a variety of water and land activities, including speedboat tours, paddleboarding, canoeing, kayaking, 4X4 off-road driving, falconry, and more.

THE ROLE:

As Director of Marketing, you will play a pivotal role within the Commercial Team, working closely with Sales and Revenue. We are seeking a strategic, commercially astute leader with a passion for storytelling and brand-building to achieve our vision to become Scotland's leading 5-star resort.



In this role, you will be responsible for driving significant business growth by planning and executing integrated, insight-driven marketing strategies across all guest touchpoints. You will lead the development and execution of multi-channel campaigns that strengthen our brand presence and performance across key markets.



Overseeing the full marketing function for both Cameron House and Cameron Lodges, your remit will span a diverse portfolio including accommodation, food beverage, spa, golf, events, outdoor activities, and Clan Cameron - our internal employer brand. You will collaborate cross-functionally to ensure brand consistency, deepen customer engagement, and deliver measurable commercial results.

Key responsibilities:

Lead the development and execution of strategic marketing plans that align with commercial objectives and goals Oversee fully integrated marketing campaigns across owned, earned, and paid channels, ensuring cohesive messaging and brand consistency across all platforms Oversee and manage relationships with key external agencies including digital, PR, website, and design partners - ensuring effective delivery and brand alignment Drive digital and content strategy, including website performance, SEO, social media, email marketing, CRM, and online reputation management, with a focus on engagement, loyalty, and conversion Develop and optimise CRM and email strategies to support customer lifecycle marketing, audience segmentation, and personalised communications that drive repeat business and guest retention Own the strategy, performance, and continuous optimisation of the resort's website, ensuring it is visually compelling, user-friendly, mobile-optimised, and aligned with brand standards Lead and develop the in-house multi-disciplinary marketing team (currently 4 FTEs), ensuring clear goals, strong collaboration, and a focus on both short- and long-term revenue generation fostering a culture of innovation Own and manage the marketing budget, ensuring cost efficiency, financial accountability, and delivery against key KPIs and ROI targets Use market intelligence, data analytics, and performance insights to inform strategic decisions and optimise marketing efforts Represent the Marketing function at senior leadership meetings, contributing to commercial planning and cross-functional initiatives Lead on performance reporting, analysing results, providing actionable insights, and continuously refining strategies based on outcomes

WHO WE ARE LOOKING FOR:

Extensive experience in developing and executing strategic marketing plans

at both national and international levels, aligned with commercial objectives, brand positioning, and targeted audience segmentation

In-depth expertise in digital marketing

, including content strategy, SEO, website optimisation, social media, email marketing, CRM, and online reputation management

Strong commercial acumen

, with proven success in managing marketing budgets, measuring ROI, and delivering data-driven recommendations to senior leadership Google and Bing certifications (e.g. Google Ads, Google Analytics, Bing Ads) are highly desirable, demonstrating up-to-date platform knowledge and campaign management capability P

roficient in marketing analytics and reporting

, with hands-on experience using Google Analytics (including GA4) and other tools to track performance, extract insights, and optimise campaigns

Proven track record of delivering multi-channel campaigns

, including digital, print, PR, and experiential marketing, from concept to execution

Creative thinker with exceptional attention to detail

, skilled in generating compelling ideas and producing effective, brand-aligned copy

Excellent communication and stakeholder management skills

, with the ability to influence and collaborate effectively at all levels, including executive leadership.

Inspirational team leader and team player

, able to motivate, mentor, and drive high performance in a fast-paced, dynamic environment

Strong project ownership

, able to see initiatives through from ideation to delivery while managing multiple priorities under pressure

Solutions-focused and resourceful

, with a proactive mindset and ability to navigate challenges with creativity and resilience

Driven, highly organised, and results-oriented

, with a strong desire to contribute to the growth and reputation of a world-class hospitality brand

TO BE ELIGIBLE TO APPLY YOU WILL ALSO NEED:

A degree or formal qualification in Marketing or a related field Proven experience as a Marketing Director or in a senior marketing leadership role, with a track record of managing high-performing teams Experience within the hospitality, luxury, or tourism industry is highly desirable Exceptional leadership, strategic thinking, and organisational skills, with the ability to manage multiple priorities effectively A blend of analytical ability and creative flair, with a data-driven approach to marketing performance and innovation Outstanding communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels Up-to-date knowledge of digital marketing tools, trends, and best practices A customer-centric mindset with strong commercial awareness and a deep understanding of guest expectations in the hospitality sector Chartered Institute of Marketing (CIM) accreditation or equivalent professional qualification is preferred

WHAT'S IN IT FOR YOU?

Here's what to expect when you work as part of our team:


Free meals when on duty, in our team cafes Pension scheme and Wagestream financial services Long service awards involving recognition with high street shopping vouchers and overnight stays Enhanced holidays with long service Free Leisure Club Membership, with friends and family discounts Employee care service, offering lifestyle and wellbeing support and counselling via a confidential helpline On-site discounts on Cameron House and Cameron Lodges accommodation, 50% off food and beverages, golf membership, spa treatments, Celtic Warrior cruises, outdoor activities cinema tickets and retail products Lifeworks App - lots of discounts on everyday purchases, with brand that you love Supplier and local business discounts, eg Sealy Mattresses and selected Lomond Shores retailers Free parking At Cameron House we can offer fully funded, work-based training and development. Everything from apprenticeships, structured work experience in other businesses and supported scholarships through to graduate programmes, specialist craft training, and formal qualifications up to HND and Degree level.

We are only 40 minutes drive from the centre of Glasgow, so if the outdoors is your thing there's also the wider Loch Lomond and Trossachs National Park on your doorstep - just waiting to be explored in your free time.


Join The Team



Join Cameron House and you're joining a five-star resort with a long history and an abundance of ambition. The original estate was home to the Smollett family for over 300 years, including the famous 18th Century novelist and poet, Tobias Smollett. Tobias travelled widely, yet the vision of his Scottish home was never lost, "I have seen Lake Garda, Albana, De Visco, Bolsetta and Geneva. Upon my honour, I prefer Loch Lomond to them all." Naturally, we agree with Tobias, wholeheartedly.



Since the estate was sold for development in 1986, Cameron House has grown both in reputation and size. Today, we're all about creating memorable experiences that exceed expectations every time. How do we do this? By providing our particular brand of five-star experience across everything we do - from our accommodation, award-winning spa, and championship golf to our choice of dining options and huge range of resort activities - all against the beautiful backdrop of the Loch Lomond and the Trossachs National Park.