Job Description

Located in Soho, W London owns the stage in the epicentre of the city's cultural core. Plugged in to the pulse of London's energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End.
The Director of Marketing at W London is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
Core Responsibilities
This role includes the following responsibilities, which are not limited to:
Managing Marketing Communications Activities

• Develops an annual communications and marketing plan with specific goals and budgets, aligned with W London's tone-setting, lifestyle-driven strategy.
• Prepares working plans to achieve those goals and ensures the communications and hotel teams are briefed and aligned.
• Compares achievements against KPIs and takes corrective action when needed.
• Plans and oversees all mailing activities and electronic communications.
• Leads creative input and execution of collateral design and production in collaboration with advertising agencies and in-house teams.
• Supervises and directs photography and videography for advertising, public relations, and digital content.
• Oversees the in-house art/graphics library and maintains a comprehensive master asset library for marketing use.
• Ensures brand standards and corporate identity guidelines are implemented consistently across all touchpoints and is the main point of contact within the hotel for any related queries.
• Creates and maintains a strong digital identity and manages content across web and social platforms.
• Works closely with Digital Field Marketing to execute demand-generating campaigns and manage e-commerce strategies.
• Leads hotel-specific marketing initiatives while aligning with national and regional promotions.
• Oversees the timely preparation of the monthly sales & marketing communications report as well as various reports as required by the Guidance Team and Executive Committee team.
• Monitors competitor activities and industry trends to keep W London positioned as a market leader.

Managing Public Relations Activities

• Acts as the hotel's official spokesperson when appropriate; responds to all media inquiries within 24 hours; working closely with above property PR and Communications team.
• Maintains and develops strong relationships with local, national, and international media contacts, managing assignments within the team.
• Prepares targeted press releases and works with corporate and regional PR offices to shape compelling story angles.
• Leads crisis communications planning in collaboration with the General Manager and field PR teams.
• Develops and manages PR-led activations and brand partnerships to generate awareness and drive footfall.
• Oversees participation in community, cultural, and industry events to enhance hotel visibility and positioning.
• Organizes press trips, media blitzes, influencer campaigns, and ensures the press kit is up-to-date and aligned with brand messaging.

Managing Advertising Activities

• Leads planning and execution of advertising campaigns across rooms and B&F outlets, ensuring alignment with brand positioning.
• Partners with agencies to optimize creative assets, media planning, and campaign delivery.
• Ensures all advertising is in synergy with company-wide branding and enhances guest perception.
• Reviews market segmentation data to inform targeted advertising strategies.
• Manages advertising schedules and oversees timely account settlement.

Managing Direct and Digital Marketing Activities

• Develops and tracks digital and direct marketing strategies to generate demand and revenue.
• Responsible for driving digital share and implement actions to meet digital share KPIs.
• Plans regular programming calendars in partnership with B&F teams to activate brand passion points helping to generate word of mouth and positive PR traction.
• Focus on driving footfall towards B&F venues with awareness of revenue goals.
• Ensure alignment with overall Marketing Plan and the B&F Marketing Plan.
• Drives digital initiatives including hotel website optimization, paid media, email marketing, and organic content.
• Leads property content strategy including photo/video shoots and storytelling across digital channels.
• Manages online reputation and review platforms using brand-consistent language and tone.
• Ensures a unified digital experience that reflects W's disruptive, luxury lifestyle positioning.

Managing Collateral and Visual Identity

• Oversees the production and quality of all physical and digital collateral and signage in public areas.
• Ensures proper usage of the W London and Marriott branding across guest touchpoints and merchandise.
• Manages inventory and budgeting for printed materials and branded items.

Managing and Conducting Human Resources Activities

• Hires, coaches, and develops marketing team members with a focus on high performance and creativity.
• Sets clear expectations and performance goals; monitors and evaluates performance regularly.
• Champions brand culture, innovation, and service excellence across the team.
• Leads performance reviews, provides continuous feedback, and ensures fair application of HR policies.
• Maintains a positive, inclusive team environment and uses open-door policies to encourage communication.
• Coaches direct reports, champions change initiatives, and addresses team issues in collaboration with HR.

Cross-Departmental and Strategic Leadership

• Serves as a key leader on the hotel's Guidance Team, integrating marketing with hotel-wide business objectives.
• Collaborates closely with Sales, Revenue Management, Event Management, HR, Welcome, B&F and other departments to ensure operational alignment.
• Maintains accountability for marketing's contribution to revenue, cost control, guest satisfaction, and brand reputation.
• Represents the marketing function in meetings with ownership, regional teams, and external partners.

Additional Responsibilities

• Keeps all stakeholders informed with timely updates and relevant information.
• Analyzes data, evaluates results, and recommends solutions to improve outcomes.
• Performs other duties as assigned in support of the hotel's business objectives.
• Participates in the Manager on Duty Program.
• Representing W London in various external marketing activities, conferences and meetings as required.
• Attends sales strategy meetings and other adhoc commercial meetings to provide input on weekly and overall marketing strategy.
• Researches competitor's sales and marketing team strategies to identify ways to grow occupancy and RevPAR and increase market share.

Leadership

• Adaptability - Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment.
• Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear, concise way; influences others to accept a point of view, gain consensus, or take action.
• Problem Solving and Decision Making - Models and sets expectations for solving complex problems by collecting and comparing information to evaluate alternatives, considering their impact before deciding; involves others to gain agreement and guides implementation of solutions.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect; makes a good first impression and represents the company aligned with its values.

Managing Execution

• Building and Contributing to Teams - Leads and participates as a team member to complete common goals, fostering cohesion and collaboration.
• Driving for Results - Focuses and guides others in accomplishing work objectives.
• Planning and Organizing - Gathers information/resources to set action plans for self/others; prioritizes and arranges work to accomplish goals and ensure completion.

W London - Why anywhere else?

• Meals - Tasty and Varied Complimentary Meals in our Green Room canteen.
• Service Charge & Bonus Plan - Benefits you will love
• Learning and Growing - Access to the best digital and classroom based training resources and cross exposure opportunities
• Apprenticeships - Opportunities to undertake an apprenticeship to support your development in your role.
• Holiday - 31 days of holiday including public holidays (enhanced holiday benefit based on length of service)
• Uniform Dry Cleaning - Complimentary and On-site
• Company Pension Scheme - Save for your future.
• Take Care - Access to our Take Care Emotional Wellbeing Resources & Associate Assistance Service
• Celebrate - Awards and Recognition Celebrations
• BenefitHub - Access to further discounts for shopping, cinema tickets, technology and more!
• Events - Monthly Calendar of Associate Focused & Fun Events
• Long Service Recognition - Dedicated appreciation events for when you reach career milestones within the company.
• Global Marriott Hotel Discounts - Accessible to you and your loved ones, travel the world with Marriott International.
• Food & Beverage Discounts - 20% Discount in all F&B outlets within Marriott Properties
• Spa Discounts - 30% discount in our Away Spa

ELIGIBILITY TO WORK IN THE UNITED KINGDOM
Please note, all candidates applying for this role must have obtained the right to work and live in the UK. Documented evidence of eligibility will be required from candidates as part of our recruitment process.
At W London we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you. '