Job Description

Director of Marketing and Communications
Lead the charge in shaping our brand and growth strategy as Director of Marketing and Communications. Innovate, inspire, and make a real impact in a fast-evolving, private equity backed firm.
Your opportunity
Are you an experienced and knowledgeable Director of Marketing and Communications with 10+ years in a leadership role, preferably within the professional services sector? This is your opportunity to shape the future of an ambitious accounting & advisory business.
The Director of Marketing and Communications is responsible for developing, implementing, and overseeing strategic marketing and communication initiatives that drive brand awareness, engagement, and business growth. This leadership role requires a dynamic and experienced professional with a proven ability to manage cross-functional teams, collaborate across departments, and execute campaigns that resonate with target audiences.
The Director will oversee internal and external communications, public relations, digital marketing strategies, content creation, and corporate branding efforts.
How you'll make a difference
Following investment in BKL from private equity firm CBPE, our growth is enabling us to explore new areas as an organisation. As a Director of Marketing and Communications, you'll play a valuable role developing and executing comprehensive marketing strategies that align with BKL's business goals and objectives.
We know you have a lot to offer, which is why we want to give you the freedom to thrive no matter who you are or what your background is. You will have every opportunity to use your creativity in how you approach your work and the support to innovate.
You will:

• Establish a new team within the business, from the recruitment of new team members to embedding new roles for those currently in the team

• Be expected to successfully manage multiple brands through M&A activities, demonstrating the use of clear processes to achieve timely integration with success being evidenced through data

• Regularly present and provide reports to the senior leadership, stepping in if the Chief Growth Officer is unable to attend

• Develop and implement a comprehensive marketing plan in line with the overall strategy, ensuring buy-in from the business at all points

• Manage and mentor the team, developing careers that will support BKL's growth

• Collaborate with stakeholders to understand their specific needs and align marketing efforts to meet that

• Analyse market trends and competitor activities

• Develop branding strategies and work with agencies to enhance the company's image

• Be involved and take a leading role in influencing internal communications

• Manage the marketing budget and allocate resources effectively

• Build relationships with media and stakeholders through creative PR strategies

• Ensure all marketing materials align with corporate identity and brand guidelines

• Track KPIs to measure the impact of marketing strategies and initiatives

• Optimise digital marketing strategies including SEO, social media, and email campaigns

• Drive customer engagement and retention strategies

• Plan and manage marketing events, trade shows, and promotional activities

You'll be ideal for this role if you have:

• Proven experience operating and leading at Director level or equivalent level within the professional services industry

• Proven success with establishing new teams and embedding new roles within a marketing function

• Previously been responsible for successfully managing multiple brands through M&A activities

• Expertise in brand management and evolution

• Worked within a PE backed business environment

• In relation to the integration of brands, been able to demonstrate the use of clear processes to achieve timely integration with success being evidenced through data

• Experience in regularly presenting and providing reports to executive committee and board members

• Proven in your career that you are guided by strategy, you focus on planning and ensure successful implementation in relation to all marketing activities

• Been able to ensure business buy-in to support all of the above

• A track record of innovative thinking to promote growth in a B2B client base

• Evidence of expertise in using data to drive effective behavioural change

• Had some experience supporting or leading internal communications

• High challenge, high support
• If you enjoy problem-solving and a fast-changing environment, you will thrive in this role.

As in all BKL roles, you will be able to take a flexible approach: balancing independent work with teamwork, and remote working with time in the office with colleagues.
You can get an insight into life at BKL .
We're proud to be one of the few Certified B Corporations in the accountancy sector. In joining us, you'll become part of a business that's committed to balancing profit and purpose.
Take your next step
If this sounds like the role for you, we'd be delighted to discuss the career you could build at BKL.
BKL operates a framework of policies and procedures, which includes information security and data protection policies. The post holder is responsible for maintaining awareness of these, and complying with them at all times. Failure to follow the requirements of a BKL policy may result in disciplinary action being taken.
BKL is a Top 40 accountancy & advisory firm operating in North and Central London. We support entrepreneurs, high net worth individuals, and owner-managed businesses. Our expertise covers key sectors such as property and construction, financial services and not-for-profit. We offer a comprehensive suite of services including tax consultancy, audit & assurance, accounts, corporate finance, and payroll, plus a range of consultancy that includes commercial finance, HR, IT, and sustainability.