Job Description

Job Ref:

BES6371

Branch:

Sun Street

Location:

Sun Street, London (Central)

Salary/Benefits:

up to 55,000, including 15% yearly bonus

Contract type:

Permanent

Hours:

Full Time

Hours per week:

40 hours per week

Posted date:

14/05/2025

Closing date:

16/06/2025

We currently have an exciting opportunity to join the team as Director of Sales at Sun Street Hotel. Following a successful opening, we are now looking at our next stage of development and growth and searching for the perfect individual to help drive this.

We truly believe our people are our biggest asset and to reflect that we offer:

Market leading Rates of Pay Long service recognition including enhanced holidays starting as 28 Days paid Holiday (pro rata) rising annually to a maximum 33 Days per year Full Training and Supervision Given Plenty of opportunities to progress on your career path Introduce a Friend Scheme worth 600+ Access to complimentary Mental Health Wellbeing services Discounted Bespoke Hotel Stays, for you, your family and friends 50% off all Food Beverage during Bespoke Hotel Stays A range of local in-house benefits many more!

Who We Are:

Sun Street is a brand new 5-star hotel on the borderline of Shoreditch and the City of London. The mix of traditional Georgian frontage and vibrantly elegant interiors, the classical original buildings and the contemporary wing, reflect this position at the intersection of two contrasting areas of the capital.



While Shoreditch is characterised by hipsters, dotcom entrepreneurs, vintage shops, craft beers and cosmopolitan cuisine, the City of London oozes tradition from every bank, livery company, pinstripe suit and champagne bar.



Sun Street Hotel welcomes you all ... with its own inimitable fusion of everything that is wonderful about London.



Today, Sun Street is a labyrinth of luxury, now enhanced by the opening of the exciting new restaurant, LIMA Shoreditch. Here, you can immerse yourself in the vibrant flavours of Peruvian cuisine and indulge in an unforgettable culinary experience. Somewhere to sleep, dine, meet and entertain.



Everything we do demonstrates our absolute dedication to the guest. Everything we do demonstrates we care.

The Ideal Individual:

The ideal candidate will have proven experience in a similar position for a Hotel or Restaurant as well as proven experience of working in a luxury environment. Food Beverage marketing experience is key as this will form a large part of the role.



Self-motivated and driven, you will be adept in managing your goals and objectives and setting your workload appropriately to achieve them on schedule.



The ideal individual will have the ability to work both on an individual basis as well as part of a team.



You will have an eye for detail and be able to prioritise with a positive demeanour.

Role Responsibilities:

1. Revenue and Occupancy:

Revenue Growth: Track year-over-year (YoY) and quarter-over-quarter (QoQ) revenue growth against budget and industry benchmarks.





Occupancy Rate: Monitor occupancy rate against budget and compare to competitor hotels and market trends.





Average Daily Rate (ADR): Analyse ADR trends and compare to budget and competitor prices.





Revenue per Available Room (RevPAR): Track RevPAR growth against budget and industry benchmarks.





Return on Investment (ROI) for Sales Marketing: Evaluate the effectiveness of marketing campaigns and sales initiatives by calculating ROI.

2. Sales Performance:

Social Media Presence performance: Style and approve the posting across all social media outlets, assessing performance and lead creation.





Lead Generation and Conversion: Track the efficiency of lead generation efforts and conversion rates from leads to booked stays and events.





Client Retention: Analyse client retention rates and identify opportunities to improve loyalty programs and guest satisfaction.





Sales Productivity: Regularly assess the productivity of actions with the General Manager to ensure maximum efficiency.







Strategic Initiatives:


Market Penetration: Evaluate the effectiveness of strategies to enter new markets or segments.





Distribution Channel Mix: Monitor the performance of different distribution channels (e.g., online travel agencies, direct bookings) and identify opportunities for optimization. Strategy should fex month on month with forecast channel production





Pricing Strategy: Review the effectiveness of pricing strategies and adjust as needed to maximise revenue while remaining competitive.





Relationship Building: Curate and build strong relationships with key partners (e.g., travel agents, corporate clients) and leverage these relationships to drive sales.

3. Guest Satisfaction:

Guest satisfaction scores: Track and analyze guest feedback on sales and booking experience.





Repeat guest rate: Measure customer loyalty and retention.





Net Promoter Score (NPS): Gauge customer loyalty and willingness to recommend the hotel.

Why We Are Bespoke:

Founded in 2000, Bespoke Hotels and has consistently grown to the point where we now manage over 9,500 hotel rooms, 4,000 employees and 815 million of assets.



We stand today as the UK's Largest Independent Hotel Group, owning a number of hotels and partnering with an ever-increasing portfolio alongside this. Every property we have in our portfolio is Bespoke by name, and bespoke by nature.



By joining the Sun Street Hotel, you will become part of the wider Bespoke Hotels family!

About Us

Sun Street is a brand new 5-star hotel on the borderline of Shoreditch and the City of London. The mix of traditional Georgian frontage and vibrantly elegant interiors, the classical original buildings and the contemporary wing, reflect this position at the intersection of two contrasting areas of the capital.



While Shoreditch is characterised by hipsters, dotcom entrepreneurs, vintage shops, craft beers and cosmopolitan cuisine, the City of London oozes tradition from every bank, livery company, pinstripe suit and champagne bar.



Sun Street Hotel welcomes you all... with its own inimitable fusion of everything that is wonderful about London.



Inside this oasis of tranquility in the heart of London, you'll find a labyrinth of chic, comfortable bar, lounges, library, Orangery and members room, a fabulous 40-cover fine-dining restaurant with intimate spaces and a wine list to die for, and a glorious Sun Deck reserved for residents and members.



Everything we do demonstrates our absolute dedication to the guest. Everything we do demonstrates we care.