Job Description

About Bright World

Bright World Education & Guardianships is one of the UK's most established international student guardianship and education services organisations. We support students from around the world as they study at UK boarding schools and colleges, providing expert care and guidance to help them thrive.With small but active teams in the UK and China, and a network of international agents and partner schools, we are expanding our global reach. We are now seeking an experienced Sales & Marketing Director who preferably has a strong background in education marketing, international student recruitment, and digital marketing strategy to lead our next phase of growth.

The Role

As Director of Sales & Marketing, you'll play a pivotal leadership role, shaping and executing Bright World's sales and marketing strategy across multiple markets. You'll oversee our sales teams in the UK and China, as well as our Digital & Social Media Manager, ensuring consistent brand messaging, growth in student recruitment, and effective digital communication.This is a strategic yet hands-on position - perfect for a results-driven leader with a passion for international education and a proven record in sales management, marketing strategy, and digital growth.Key Responsibilities

Lead and motivate the UK and China sales teams to achieve international recruitment targets. Develop and implement a robust sales strategy for growth in key international markets. Manage relationships with education agents, UK boarding schools, and direct client families. Oversee all digital marketing, social media, and content marketing activities. Manage the company website, ensuring SEO optimisation and lead conversion. Liaise with external SEO and digital advertising agencies to deliver effective campaigns. Plan and manage the annual marketing and events budget. Create branded sales and marketing materials and presentations using Canva. Organise and attend education fairs, webinars, and international recruitment events. Utilise HubSpot CRM to manage pipelines, track performance, and analyse sales data. Serve on the Senior Management Team, contributing to business strategy and providing out-of-hours support as part of the duty manager rota.

About You

We're looking for an innovative and energetic leader who can combine strategic insight with operational excellence.

You will bring:

Proven experience in sales and marketing management within the international education, guardianship, or student recruitment sector. Strong leadership and team management experience, ideally across multiple countries. Expertise in digital marketing, social media strategy, and content creation. Confidence using HubSpot CRM, Microsoft Office, and design tools such as Canva. Excellent communication, negotiation, and presentation skills. Willingness to travel in the UK and overseas and to work flexibly, including occasional out-of-hours support.

Desirable:

Experience developing education agent networks and managing school partnerships. Understanding of SEO, Google Ads, and digital advertising metrics. Strong analytical skills and a data-driven approach to decision-making.

What We Offer

Hybrid working pattern: 3 days in our Hurstpierpoint office, 2 days from home (Tuesdays and Wednesdays optional). Senior leadership position within a growing international education company. Opportunity to travel internationally and represent Bright World at events and conferences. Collaborative, purpose-driven culture focused on student welfare and professional excellence.

If you are an experienced Sales & Marketing professional with a passion for international education and a drive to achieve results -- we'd love to hear from you.

Apply now with your CV and a cover letter explaining why you're the perfect fit for this exciting leadership opportunity.

Job Type: Full-time

Pay: 42,000.00 per year

Work Location: Hybrid remote in Haywards Heath