The Product Channel Merchant (PCM) team is the key connection between Product and Marketing teams: PCM establishes seasonal strategies that amplify the biggest product opportunities across every customer touchpoint, connecting product, pricing and experience. This role partners closely with merchandising, marketing, planning/promotions, site and visual to drive brand product priorities, marketing campaigns, and omni experience. The PCM is the key point of contact between global category merchants and the marketing & digital organizations, ensuring product strategies are translated to the customer to drive overall brand growth. They will have a special focus on the DTC channel, partnering with site merch, marketing, and regional buying and planning teams to ensure the channel is set up for success, and reporting on them on a weekly basis in Monday selling meetings.
This job is located at our EMEA Home Office London, England.
What Will You Be Doing?
Immerse yourself in the product development process each season, staying closely connected with EMEA buying team on assortment strategies and product details
Maintain regional messaging calendar and communication of edits
With regional assortment expertise, own creation of EMEA regional campaign product briefs as an input to seasonal marketing strategy sprints and consult on global campaign product briefs to ensure regional nuance is captured.
Partner with Global PCM & Marketing, as well as EMEA regional marketing & experience functions, to effectively bring the assortment(s) to market and connect omni-channel product presentations across site, app, and stores.
+ Partner with Global Site Merchandising on EMEA site taxonomy and DDS opportunities
+ Partner with Global Site Merchandising, PCM and Brand Experience teams on A/B test curiosities and optimal linking strategies
+ Partner with Global Visual Merchandising on regional store marketing support
+ Partner with Global Paid Media team on product input needed to execute regionally relevant paid campaigns
+ Partner with EMEA brand strategy and influence teams on product strategies and sample needs for regional human-powered brand building, inclusive of sample orders
+ Partner with EMEA digital product lead on other regional digital opportunities as they arise Participate in EMEA regional strategy and selling meetings; leading from the front with regard to the DTC channel, and effectively connect with Global partners on action items and curiosities
Analyze customer and sales data to help inform future product strategies & product messaging plans for the region, including deep understanding of the region's customer and market
Partner closely with Global PCM and Marketing to ensure we capture the most important product for on-figure photography and campaign photoshoots, including participation in regional photoshoots to ensure product is captured to our tech standard and product/fit integrity
Maintain effective communication with Global PCM to ensure region ladders back to Global strategy and process
What Do You Need To Bring?
Experience of Merchandising or equivalent experience as an E commerce Buyer
Ability to connect the dots between multiple workstreams and cross functional teams
Willingness and ability to work on both high-level strategy and low-level execution
Self-motivated with critical attention to detail, deadlines and reporting
Ability to understand the big picture and prioritize
Confident and well-spoken, ability to present to multiple levels of the company
Flex influence and communication style across a broad range of functions
Demonstrated collaborative skills and ability to work well within a team
Ability to work in a fast-paced and deadline-oriented environment
Strategic thinker - ability to conceptualize and understand risks facing a business and create a strategy surrounding a specific opportunity. Build creative solutions and plans that meet objectives and maximize impact.
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company's culture and values, but most importantly - with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
Incentive bonus program
Annual companywide review process
Medical, dental and vision insurance
Life and disability insurance
Associate assistance program
Paid parental and adoption leave
Access to fertility and adoption benefits through Carrot
Access to mental health and wellness app, Headspace
Paid time off and one paid volunteer day per year, allowing you to give back to your community
Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
Seven associate wellness half days per year
Merchandise discount on all of our brands
Opportunities for career advancement, we believe in promoting from within
Access to multiple Associate Resource Groups
Global team of people who will celebrate you for being YOU!
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
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