Job Description

Our client is an early stage D2C business based in the West Midlands who are currently recruiting an E-commerce & Digital Manager to take clear ownership of day-to-day DTC performance.


You will report to the Director and work closely with the leadership, brand and operations teams.


This is an exciting opportunity to join the business at a time of high growth. We are looking for someone who can:

Proactively find and acquire customers in a low?volume, early?stage context Turn performance data into clear actions and priorities Run a consistent weekly trading and testing rhythm Own conversion, funnel performance and the on?site experience Make paid media and email work together as joined?up acquisition and conversion channels Learn from performance and develop an effective multi-channel digital marketing strategy

MAIN ACCOUNTABILITIES

Trading & Performance (DTC Trading)

Run weekly DTC trading: review KPIs, spot issues, set priorities, deliver actions. Turn performance data into clear commercial decisions. Take growing ownership of day-to-day eCommerce performance from the Director. Monitor traffic, conversion rate (CVR), CAC/ROAS, AOV and repeat purchase.

Shopify Website, CRO & Customer Journey

Own Shopify site performance and conversion rate optimisation (CRO). Identify drop-offs across UX, trust, messaging and checkout funnel. Deliver quick, high-impact improvements using Shopify apps, heatmaps and on-site feedback. Use quantitative and qualitative insight to continuously improve the customer journey.

Paid Media & Customer Acquisition (Meta / Google)

Hands-on management of paid social and paid search (Meta Ads, Google Ads or similar). Build, launch and optimise campaigns within agreed budgets (not an oversight-only role). Test audiences, creatives, offers and messaging with a structured test-and-learn approach. Ensure tracking and attribution are strong enough for reliable decision-making.

Email & Lifecycle Marketing (CRM)

Own email marketing and lifecycle/CRM activity. Build and optimise automated flows: welcome, browse abandon, cart abandon, post-purchase, early repeat. Improve segmentation, cadence, deliverability and performance.

Collaboration

Partner with brand/content, operations and any agencies to deliver commercial growth. Communicate clearly, align on priorities, and move work forward at pace.

About you

The ideal candidate will be commercial, curious and hands-on. You will enjoy moving fast, testing ideas and improving performance in a scaling DTC environment.

You'll bring:

Proven experience running

paid media

yourself (Meta/Google or similar) Strong

email & lifecycle

skills (campaigns + automated flows) Confidence with

Shopify, CRO and on-site optimisation

Experience in a

small agency or early-stage DTC brand

Familiarity with

Klaviyo, Ometria

(or similar) Clear communication and the ability to partner closely with a

Founder/Director

Benefits include:

Hybrid working with flexibility. 25 days annual leave plus bank holidays. Pension contributions on total earnings. Employee discounts Employee Assistance Programme. Learning and development opportunities.

Equal Opportunities

We're committed to building a diverse and inclusive workplace and welcome applications from people of all backgrounds and identities. Reasonable adjustments can be made for candidates with accessibility needs throughout the recruitment process.


We aim to respond to all applicants where possible. If you haven't heard from us within two weeks, please assume your application hasn't been shortlisted. With your permission, we may retain your details for future opportunities.