Job Description

Job Title:

Ecommerce Marketing Coordinator

Reports to:

Head of eCommerce

Location:

Glasgow (Hybrid)

Salary:

Dependent on Experience

Hours:

40 hours per week

Role Overview

Carbeth Plants is a fast-scaling, digital-first eCommerce brand rooted in horticultural excellence. Specialising in indoor and outdoor plants, we are redefining how customers experience gardening--from discovery to doorstep.

We're looking for an ambitious, forward-thinking Ecommerce Marketing Coordinator to join our growing digital team.

This is a high-impact role for someone ready to take ownership of cross-channel campaigns, push the boundaries of performance marketing, and collaborate with cross-functional squads across CX, Trading, and Fulfilment.

You'll help us shape the next phase of growth--building campaigns that convert, journeys that retain, and data that powers smart decisions.

Key Responsibilities

Plan, execute, and optimise marketing activity across key growth digital and performance marketing channels. Work in agile collaboration with CX, Trading, and Content squads to ensure campaigns are aligned with stock availability, seasonal trends, and customer needs. Own the marketing calendar--integrating BAU trading priorities with retention flows and brand storytelling. Brief and manage content creation (copy, imagery, video), ensuring all outputs are on-brand and performance-oriented. Build and optimise email journeys, including automation flows, triggered campaigns, and seasonal promos. Analyse KPIs such as ROAS, CPA, CVR, LTV, and bounce rates--reporting weekly insights and actionable next steps. Monitor UGC, reviews, and social signals to improve content resonance and address potential pain points. Support SEO and on-site merchandising improvements through collaborative input with web and product teams. Stay on top of eCommerce and digital trends--from AI-generated content to TikTok commerce and first-party data strategies. Explore new channel opportunities (e.g. influencer-led TikTok campaigns, micro-targeted acquisition tactics, loyalty loops).

What We're Looking For

2-3+ years in a performance marketing, DTC, or eCommerce coordination role. Highly organised, self-starter mentality with a growth mindset. Deep familiarity with digital tools like Klaviyo, Meta Ads, Google Ads, Shopify, and GA4. Confident using analytics platforms and A/B testing methodologies to inform decisions. Experience working in agile environments or cross-functional squads a plus. Strong communication skills--able to align marketing efforts with CX, Ops, and Product teams. Creative but commercially minded--you can turn insight into campaigns that both inspire and convert. Passion for digital innovation, customer experience, and sustainable commerce.

Why Join Us?

We're building the most trusted, innovative plant eCommerce brand in the UK. With a product our customers love and a team culture that blends performance with purpose, Carbeth Plants is not your average eComm business.

Hybrid working in a serene, green setting Hands-on ownership of high-impact projects Direct access to leadership and strategy Autonomy to experiment, test, and scale Work with bleeding-edge tech and data stacks Play a part in transforming how the UK shops for plants

Grow with us--from the ground up.

Job Type: Full-time

Benefits:

Employee discount Free parking On-site parking Store discount
Schedule:

Monday to Friday
Application question(s):

How many years of experience do you have working in an eCommerce marketing or digital trading role with a focus on conversion funnel optimisation? How many years of experience do you have using email marketing platforms, CMS tools, or digital campaign management systems? How many years of experience do you have supporting online sales growth through content creation, promotional planning, or performance analysis?
Work Location: In person