Job Description

Overview

We're looking for a creative Email Marketing Executive with strong experience in data segmentation and audience targeting. You'll have the ability to craft tailored messaging based on user behaviour and lifecycle stage to effectively engage both new prospects and existing clients.

Using Salesforce and its dedicated email marketing platform, Account Engagement, you'll deliver targeted campaigns that generate leads and improve engagement. The ideal candidate brings solid email marketing experience, a data-driven approach, and a proactive mindset.

Responsibilities

Develop and execute strategic emails and drip campaigns to drive engagement and generate leads Design, maintain, and optimise compelling and mobile-responsive email templates that reflect brand identity and enhance user experience Create, manage, and personalise targeted campaigns based on customer behaviour and lifecycle stages Build, segment, and optimise email lists and audience databases to improve targeting and deliverability Analyse email performance metrics, identify trends, and make data-driven recommendations Generate detailed campaign performance reports and provide insights and recommendations to the wider team Collaborate with the marketing and sales team to align email campaigns with overall objectives and strategies Ensure compliance with email marketing regulations and best practices Research and stay updated on email marketing trends, tools, and technologies

Requirements

Proven experience in email marketing and database segmentation with a portfolio of successful campaigns Experience with Pardot/Salesforce is highly desirable Strong analytical skills and experience with email performance metrics and reporting Excellent written and verbal communication skills, with the ability to craft compelling email content Detail-oriented with strong organisational skills Creative mindset with a strategic approach to problem-solving and campaign optimisation Previous experience in the investment or real estate sector is beneficial but not essential
Join us in shaping the future of our brand through innovative marketing strategies!

Job Type: Full-time

Pay: 28,000.00-30,000.00 per year

Benefits:

Company events Company pension On-site parking Private medical insurance Transport links
Schedule:

Monday to Friday
Work Location: In person