Job Description

Email Marketing Executive

Job Summary

Interior Goods Direct is a leading online retailer based in West Yorkshire. We're looking for a creative, data-driven, and proactive Email Marketing Executive to join our growing marketing team.

This is a fantastic opportunity for someone with a passion for interiors and digital marketing to help shape and grow the email marketing function across multiple e-commerce brands. The role will focus on expanding and developing email activity for our additional brands, working alongside existing Blinds Direct campaigns (which remain outside the scope of this role). The successful candidate will be responsible for delivering engaging, commercially effective campaigns and building automated email journeys that enhance the customer lifecycle.

You'll play a key role in evolving how we communicate with customers--combining creative flair with a strategic, data-led mindset to continually improve email performance across new brand channels.

Key Responsibilities

Own the planning, building, testing, deployment and reporting of email marketing campaigns--including one-time sends, triggered sends, and fully automated customer journeys and flows. Build and optimise email journeys/flows such as welcome series, abandonment sequences, post-purchase touchpoints and winback campaigns. Collaborate on segmentation strategies to deliver personalised messaging that improves open and conversion rates. Create and edit email content--including writing subject lines, curating product content, and designing assets in Photoshop or Canva. Work closely with the wider marketing team to align email activity with key promotional calendars, product launches and seasonal campaigns. Support the development of a broader email marketing strategy, combining commercial focus with brand tone and customer experience. Monitor key metrics (open rate, click rate, conversion rate, revenue) and share actionable insights to continually improve performance. Stay up to date with email marketing best practices, platform capabilities (e.g. Klaviyo), and legal compliance (e.g. GDPR). Contribute to the development of reporting dashboards and campaign reviews for the management team. Maintain strong brand alignment in all email communications, ensuring consistency with tone, messaging and visuals.

What We're Looking For

Experience & Skills:

Minimum 2 years' experience in an email marketing or CRM role, ideally in a B2C retail or e-commerce environment. Demonstrable experience of building email campaigns and automated journeys/flows using a platform such as Klaviyo (or similar). Strong understanding of customer segmentation, lifecycle marketing, and personalisation strategies. Good working knowledge of HTML for email and experience using visual email editors. Proficient in Adobe Photoshop (or Canva) for creating and editing visuals. Experience using Google Analytics, UTM tagging and performance tracking tools. Familiarity with A/B testing and conversion optimisation. Excellent copywriting and proofreading skills with attention to detail. Confident communicator with strong organisational skills and the ability to manage deadlines. Commercially minded, results-focused and comfortable working in a fast-paced environment.

Desirable:

Passion for interior design, home decor or home furnishings. Experience with direct mail, partnership marketing, or loyalty programmes. Knowledge of broader digital marketing principles (e.g. paid social, on-site CRO). Familiarity with deliverability, inbox placement and performance benchmarking.
Job Type: Full-time

Pay: 27,000.00-32,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount Free parking Health & wellbeing programme Referral programme Work from home
Schedule:

Flexitime Monday to Friday
Experience:

Email Marketing: 2 years (required)
Work Location: In person