Job Description

Overview

We are seeking a talented Email Marketing Specialist to lead the planning, execution, and optimisation of our email marketing across multiple markets (UK, DE, FR, and US). Based in central Edinburgh, this is a full-time, office-based role in a collaborative Mon-Fri environment (9:00am-5:30pm). You will own the email channel end-to-end, from campaign ideation and automation strategy to reporting and continuous improvement, ensuring our customer communications are timely, relevant, and commercially impactful.

Key Responsibilities

Plan, build, and deploy email campaigns across multiple regions, including promotional, lifecycle, and retention workflows. Set up, maintain, and optimise automation workflows (welcome, post-purchase, win-back, abandoned checkout/browse) to drive engagement and revenue. Craft compelling, brand-aligned copy and subject lines that convert, working with basic design tools or templates to produce visually consistent emails. Segment audiences using behavioural, lifecycle, and demographic data; implement dynamic content and personalisation to improve relevance and performance. Track campaign and automation performance and Google Analytics; report weekly to the Marketing Manager with insights and clear actions. Run structured A/B tests (subject lines, send times, creative, offers) and apply learnings to continuously improve open rates, CTR, and conversions. Collaborate with the Digital Marketing Specialist to funnel PPC/SEO leads into appropriate nurture tracks; coordinate with Social/Content to repurpose content for email. Partner with the E-commerce Operations team to ensure product feeds, discounts, and Shopify data sync correctly for targeted campaigns and flows. Maintain an organised campaign calendar, meet deadlines in a fast-paced environment, and proactively propose ideas for growth and retention.

Qualifications

1-3 years' experience in email marketing within e-commerce or marketplace environments. Proven track record managing campaigns and automation workflows that drive measurable results. Proficiency with email marketing platforms (e.g., Mailchimp, Moosend, Klaviyo) and Google Analytics. Strong copywriting skills with a focus on clear messaging, conversion, and brand voice. Ability to segment audiences and personalise content using customer and product data. Experience working to tight deadlines with excellent attention to detail and organisation.

Preferred Skills

Hands-on A/B testing experience and comfort interpreting email analytics to inform decisions. Basic design skills using Canva or ESP templates; understanding of mobile-first, accessible email design. Familiarity with Shopify data structures, discount codes, and product/catalog feeds as they relate to email personalisation. Knowledge of deliverability, GDPR/PECR compliance, and consent management.

Benefits Overview

28 Days paid holidays per year (includes national holidays). Pension scheme (NEST). Referral programme. Free (personal) unlimited access to our food supplements - for focus & concentration, improving energy, mood and immune support. Free tea, coffee & healthy snacks (such as fresh seasonal fruits, probiotic yogurt for gut support and fresh cashews for a protein boost). Friendly Friday monthly lunch get togethers with the core team with weekly team building group fun. Fantastic work environment in Central Edinburgh conducive to personal and team growth.

Work Overview

We give you the tools, environment and opportunity to enjoy working with a great team.

Tools

- we use an advanced (and easy to use) team and project management software that resolves the majority of the communication issues when working between team and team leaders so working is stress-free and enjoyable (as it should be considering we spend so much of our lives at work!).

Environment

- The central Edinburgh office is located in the West End near Haymarket Station giving a comfortable, airy office space, with a quiet atmosphere conducive to focused results.

Opportunity

- we are a steadily growing company, moving from being an established startup (5+ years) to a stable mid sized company, with plenty of room for you to grow and stake out an area of responsibility and be rewarded for that.

We are an equal opportunities employer welcoming all applicants. Please note: office access is currently via stairs only.

What We'd Like From You

Someone who values accuracy and takes pride in quality work. We want team members who bring their best effort consistently, work smart towards their goals, and share our positive, growth-minded approach.

We do believe in positive thinking and hope you will too!

About the Company

Better Nutritional Science was founded in 2016 and it formulates, manufactures and retails food supplements online via its own websites. It owns the brand name Brainzyme .

It has formulation and manufacturing operations in the UK. It has distribution operations in the UK, USA, Germany, France and China.

Its mission is to work ethically to help as many people as possible. The company has helped hundreds of thousands of customers with its supplements that improve focus, energy, memory, mood and immune function. The customer service team loves receiving emails from customers who say the supplements have changed their lives for the better.

The team currently numbers 16 and is a mix of diverse, hardworking and friendly people. The company was successfully awarded Scottish Enterprise's Wider Innovation grant in 2018, and has been featured in some of the world's leading press, such as Forbes, The Times, Health & Fitness and Nutraceutical Business Review. It is growing steadily and on track to continue growth into 2025 and beyond.

To apply, please include:

Please apply with your CV and a brief cover letter highlighting your relevant experience in Email Marketing.

Job Type: Full-time

Pay: From 27,000.00 per year

Benefits:

Company events Company pension Cycle to work scheme Discounted or free food Employee discount
Application question(s):

If your right to work is time-limited, when does it expire?
Experience:

Email marketing: 2 years (preferred)
Work authorisation:

United Kingdom (preferred)
Location:

Edinburgh EH3 7AL (preferred)
Work Location: In person