Job Description

Dibor is a premium British homeware and garden brand, known for timeless design and exceptional quality. We are looking for a commercially minded Email Marketing Specialist to own and optimise Dibor's email marketing channel, driving engagement, repeat purchase, and revenue growth.

This role will be responsible for campaign execution, customer journey optimisation, and performance analysis across promotional and lifecycle communications.

Key ResponsibilitiesCampaign Management

Plan, build, and send email campaigns aligned with the trading and marketing calendar Create compelling email content including subject lines, copy, and layouts Segment audiences to deliver relevant, targeted communications Manage A/B testing across subject lines, content, and send times
Automation & Customer Journeys

Build and optimise automated email flows (welcome, abandoned browse/cart, post-purchase, reactivation) Identify opportunities to improve customer lifecycle performance Ensure emails are timely, relevant, and on-brand
Performance & Optimisation

Monitor and report on email performance including open rates, CTR, conversion, and revenue Use insights to continuously improve campaign and flow performance Maintain strong deliverability and list health
Collaboration & Brand Consistency

Work closely with Design, Content, and E-commerce teams Ensure email creative aligns with Dibor's premium brand aesthetic Support key trading periods and seasonal campaigns
Skills & ExperienceEssential

Proven experience in email marketing, ideally within e-commerce or retail Strong copywriting skills with attention to tone of voice Experience using email platforms such as Klaviyo, Mailchimp, or similar Analytical mindset with experience interpreting performance data Strong attention to detail and organisational skills
Desirable

Experience with CRM or customer data platforms Knowledge of deliverability best practices Experience working with segmented or personalised campaigns
Personal Attributes

Commercially driven and results-focused Creative with strong customer insight Highly organised and deadline-driven Proactive and collaborative Passionate about retail, homeware, and lifestyle brands
What We Offer

Competitive salary dependent on experience Opportunity to own a key revenue-driving channel Collaborative, fast-growing e-commerce environment Staff discount and benefits
Job Type: Full-time

Work Location: In person