Job Description

Pattern is the premier partner for global eCommerce acceleration. Valued at $2 billion, Pattern has been named one of the fastest-growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 150 global brands like Nestle, Sage, Kong, Panasonic, Sorel, Skullcandy, and The North Face rely on Pattern's global ecommerce acceleration platform to scale their business around the world. Ranked among the top five Amazon sellers globally, Pattern has more than 1700 employees around the world; including our London office, where this role is based.

We are seeking a highly analytical and results-oriented

EMEA Demand Generation Manager

to lead our efforts in driving awareness, interest, and qualified leads for Pattern's eCommerce acceleration solutions. This crucial role will be responsible for developing, implementing, and optimising multi-channel demand generation strategies that align directly with our sales objectives and contribute to revenue growth. The ideal candidate will possess a deep understanding of the full marketing and sales funnel, from initial awareness to closed-won deals. You will be adept at leveraging marketing automation platforms, CRM systems, and various digital channels (e.g., PPC, social media, email, webinars, content syndication) to create impactful campaigns. If you are passionate about data-driven marketing, enjoy collaborating cross-functionally, and thrive on achieving measurable ROI, we want to hear from you.

What is a day in the life of a EMEA Demand Generation Manager?

Strategy & Planning:

Develop and execute comprehensive demand generation strategies and campaigns across multiple channels (inbound and outbound) to consistently meet and exceed lead generation and pipeline targets specifically for the UK, Germany and Middle East markets. Collaborate closely with regional Sales leadership (UK, DE, MENA) to refine Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), ensuring seamless lead handover and alignment between marketing and sales goals. Conduct prospect and customer segmentation tailored to each region (UK, DE, MENA) to identify new opportunities and refine targeting.

Campaign Management & Execution:

Plan, manage, and optimise integrated digital campaigns, including Paid Search (PPC), Paid Social, Display Advertising, Content Syndication, and Retargeting. Oversee email marketing campaigns, including nurturing sequences, automation flows, and segmentation for optimal engagement and conversion. Work with Content Marketing and Product Marketing to ensure content aligns with demand generation goals and supports the buyer's journey at every stage. Manage and coordinate webinars and virtual events for lead capture and nurturing. Implement Account-Based Marketing (ABM) strategies for key target accounts, delivering personalised experiences.

Marketing Operations & Technology:

Work closely with the Marketing Operations team to ensure seamless integration between the SFDC and Marketo system to ensure leads are being captured and scored correctly. Ensure data cleanliness, integrity, and compliance with GDPR regulations for all demand generation activities.

Performance Analysis & Optimisation:

Define, track, and report on key performance indicators (KPIs) for all demand generation activities, including lead volume, MQLs, SQLs, conversion rates, cost per lead (CPL), and marketing-attributed pipeline/revenue. Conduct rigorous A/B testing and continuously optimise campaigns, landing pages, and conversion funnels to improve efficiency and ROI. Provide regular, data-driven insights and recommendations to senior leadership and the wider marketing/sales teams.

Cross-functional Collaboration:

Foster strong relationships with Sales, Product, Content, and Product Marketing teams to ensure a unified customer journey and consistent messaging. Contribute to the overall marketing budget planning and be accountable for managing demand generation spend efficiently.

What will I need to thrive in this role?

Proven EMEA Experience:

4+ years of progressive experience in a dedicated Demand Generation, Lead Generation, or performance-focused Digital Marketing role, with demonstrable experience managing campaigns across multiple European markets and/or the Middle East, preferably within a B2B / SaaS / ecommerce environment.

Technical Proficiency:

Proficiency with Marketo. Familiarity with Salesforce. Demonstrable experience with analytics platforms (e.g., Google Analytics, Google Tag Manager, Tableau, Looker).Hands-on experience with paid media platforms (Google Ads, LinkedIn Ads, Facebook Ads, etc.).

Strategic & Analytical Thinking:

Deep understanding of the buyer's journey and sales funnel. Exceptional analytical skills with the ability to interpret complex data, identify trends, and derive actionable insights. A data-driven mindset with a relentless focus on ROI and continuous improvement.

Campaign Expertise:

- Proven track record of designing, executing, and optimising multi-channel marketing campaigns that generate high-quality -leads and drive pipeline.Experience with Account-Based Marketing (ABM) strategies is highly desirable.

Communication & Collaboration:

Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely to diverse audiences. Strong interpersonal skills and a proven ability to build effective relationships and influence cross-functional teams. Exceptional project management and organisational skills, with meticulous attention to detail.

Desirable Skills & Experience

Experience in a fast-paced, high-growth startup or scale-up environment. Certifications in relevant marketing automation platforms (e.g., HubSpot, Marketo). Fluent in German and or Arabic desirable

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

28 days Holiday (increasing to 32 with each year of service)
Competitive salary
RSU's (Restricted Stock Units)
Hybrid working
Private Medical Insurance
Free breakfast and snacks in the office
Enhanced Pension Scheme
Nursery Scheme
Enhanced Maternity and Paternity leave and pay
Regular company socials
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.