Job Description

London, Birmingham or Manchester
3 days in the office, 2 days remote
Why this job matters
The individual in this role will be responsible for leading, planning and executing a strategic events and hospitality marketing plan that aligns to our goals and supports our wider marketing programmes. Our events and hospitality programme needs to drive brand awareness, consideration and conversion across our target account lists - whether this is new acquisition or driving growth from our existing customer base. They will be responsible for leading a team of professionals, planning and executing world class events and hospitality that support the goals and objectives of the full marketing team - ensuring strong ROI delivery.
The person in this role will need to get under the skin of the outcomes the UK sales teams need from marketing and be responsible for ensuring we support strategic plan delivery. Whilst defining the KPI's and measuring these to ensure we can track success. Leadership of the team is extremely important to drive a high performing culture as well as strong stakeholder management.
You will have a clear grasp on our marketing goals and objectives and design memorable customer experiences that excite and delight.
What you'll be doing

• Key interface into the private, public, wholesale and SMB teams as well as marketing to ensure our event and hospitality programmes drive our strategic objectives.
• Creating robust governance and compliance wrap around all hospitality and events.
• Create clear measurement and demonstrable ROI and not be afraid to stop or pause where this isn't achievable.
• Plan and execute world class events and hospitality experiences for our customers that drive a tangible commercial outcome.
• Responsible and accountable for delivering the Customer Advisory Board series of events and supporting communications wrap.
• Collaborate with multiple areas of the marketing team to execute experiences that map into our strategic vertical, segment and campaign plans.
• Secures the budget for the events and hospitality programme.
• Provide results and ROI on customer activity.
• Bring some brilliant creativity to what we do to enable BT to stand out in a crowded Telco marketplace.

The skills and experience you will have under your belt

• Strong experience leading a high-performing hybrid location marketing team, providing clear direction and support to professionals
• Considerable background in creating impactful customer experiences across events and hospitality.
• Passionate about creating memorable customer experiences across events and hospitality that customers want to tell everyone about
• Demonstrated success in delivering revenue-impacting campaigns and measuring outcomes.
• Skilled in developing big-picture strategies while executing hands-on initiatives.
• Strong ability to work across teams to deliver targeted marketing activity.
• Ability to bring together data points, insight and analytics from multiple sources (internally and externally) to ensure we are relevant, targeted and successful
• Ability to prioritise marketing efforts to maximise ROI, with experience in measuring program effectiveness and ROI
• Comfortable using data, insights, and analytics from multiple sources to inform strategy.
• Strong commercial acumen, understanding of business drivers and revenue impact.
• Skilled in building strong relationships with senior stakeholders to ensure high engagement with plans; natural ability to foster strong internal and external relationships
• Confident and engaging presenter, able to communicate ideas clearly and persuasively.
• Excellent project management, skills, planning and execution skills to deliver activity on time and within budget.

Benefits

• Annual on target bonus 10% (based on both personal and company performance)
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer's leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women's health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as 'My EV.'
• 24/7 private virtual GP appointments for UK colleagues

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We've brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.
We're a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it's not just the technology that matters, it's what it can do to help them build stronger, smarter, more secure businesses.
We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.
As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the , please apply anyway - you may just be the right candidate for this or other roles in our wider team.

Skills Required