Job Description

Marketing Manager (Events)

Location:

EC1N; flexible start/finish time, Hybrid working

Salary:

35,000 rising to 45,000 after successful completion of a 4-month probation period.

Job type:

Full time

A bit about us:

B2B Marketing is on a mission to transform B2B marketers and brands. We're regularly looking for enthusiastic and energetic individuals to help us achieve this objective.

With a reach of more than 1 million global marketers, B2B's well respected and unique position in the market delivers the peer-to-peer community, insight, resources, tool kits, guidance and practical workshops needed to guide leading marketers and their teams through the marketing transformation they need to drive business growth.

B2B Marketing runs seven annual events - a mixture of conferences, awards and boutique events across the full spectrum of B2B Marketing. These events include B2B Ignite, The Global ABM Conference, the Propolis Leaders Forum and our B2B Marketing Awards.

If you want to be a part of building and driving a revolutionary change within the B2B marketing industry and join a vibrant team in a supportive, fast-moving, and collaborative environment, then keep reading.

The opportunity:

The Event Marketing Manager is central to driving delegate ticket and awards entry revenue across the B2B Marketing events portfolio. Reporting into the Group Head of Marketing & Events, the Marketing Manager will lead on the development, execution, and analysis of all marketing campaigns to meet ticket/ awards entry targets, along with generating new event sponsorship prospects through targeted lead generation activity. The Events Marketing Manager will also work closely with the Group Head of Marketing & Events and wider marketing team and business to ensure that the events align with and support the wider Propolis marketing and sales strategy.

Indicative role metrics:

Meet or exceed delegate ticket revenue targets for B2B Marketing paid conferences Meet or exceed awards entry revenue targets for B2B Marketing awards programmes Meet or exceed delegate registration and attendance targets for B2B Marketing free to attend events Meet or exceed sponsorship lead generation targets for B2B marketing events & awards Meet or exceed individual event NPS targets Meet or exceed the target for generation of qualified Propolis marketing leads from events as first touch point

Responsibilities:

Develop a clear marketing strategy for our events focused on delegate and awards entry revenue. Lead on the build and execution of end-to-end marketing campaigns for each event to meet individual delegate/ entry revenue targets Lead on the build and execution of end-to-end marketing campaigns for each event to meet individual sponsor lead and meeting generation targets Management of Marketing Executive, providing ongoing support and coaching to ensure they meet their individual OKRs and personal development objectives Brief and allocate resources for Inside Sales team to drive bookings. Close monitoring and regular reporting of OKRs and key metrics to ensure event performance stays on track. Proactively identify and recommend initiatives to senior management to emerging opportunities and challenges. Provide monthly analysis and summary of activity for Board reports. Gather insights to identify, recommend and action opportunities for improving future events and enhancing the marketing campaigns as part of event launch planning processes. Work with Conference Producer to define and write a robust value proposition for each event. Work with Propolis Marketing Manager to ensure each event supports the Propolis marketing strategy to generate and nurture new business and renewals. Proactively identify and recommend initiatives to enhance the events to help attract and nurture Propolis leads. Champion data strategy to generate a constant flow of new and relevant contacts and sales leads. Lead on the management of all event tech platforms, ensuring functionality is fully optimised across both marketing and events team, as well as the wider business Full oversight of marketing budget for each event, ensuring costs are kept within budget and paid activity delivers clear ROI. Work with the wider marketing team to ensure current martech platforms are continually reviewed and fully optimised in the business to ensure ROI. Be a driver for innovation in the marketing team, identifying opportunities for product development and process improvement that support both the event and wider business objectives.

About you:

You are an experienced events marketing manager now ready to take on greater responsibilities and own the marketing strategy for your own portfolio of events. You are looking for a role that gives you the autonomy to drive measurable business growth and make a key contribution to the development of an established portfolio of events.

This role offers the opportunity to not only enrich your event marketing skills but also benefit from regular ongoing professional development through access to our renowned portfolio of B2B marketing resources, tools and training courses.

Skills and experience required:

3-4 events marketing experience at manager level Solid understanding of how to build and execute a successful B2B event marketing campaigns Demonstrable experience in digital marketing including social media (paid and organic) and SEO. Experience of PPC is preferable but not essential. Experience of marketing tech including marketing automation platforms, event registration platforms, web and social analytics and CMS Creative thinker with strong copywriting skills and a flair for compelling marketing campaigns Excellent project management skills with the ability to work on multiple campaigns while managing stakeholders. A good understanding of paid and organic social media marketing. Proficient in analysing marketing data to draw insights for data-led, responsive decision-making. Excellent Excel skills. Commercially focused, adaptable and able to bring new ideas on board. Adaptable and confident, open to trying new ideas and techniques. A natural leader who is also comfortable working at a fast pace and executing tasks.

Company benefits:

Competitive salary Working week split between office and home working (minimum two set office days every week plus an additional 10 days throughout the year for events and company days) Pension Collaborative and support work environment Staff and charity events Ongoing training and skills development Access to world-class B2B marketing professional resources and tools
If this sounds like you, please submit your application today. Sharing a CV, tailored to the role and or a cover letter which highlights transferable skills and experience for this specific position.

Recruitment Process:

Step 1: Share CV and cover letter

Step 2: Successful candidates will be invited to a 15/20 interview. An opportunity to get to know each other, talk about your experience and motivation for applying.

Step 3: Successful candidates will be invited to complete a written task to showcase their written communication skills

Applicants must have the right to work in the UK

Step 4: Successful candidates invited to an In-person interview

Job Types: Full-time, Permanent

Pay: 35,000.00-45,000.00 per year

Work Location: Hybrid remote in London EC1N 2LL