Say Hello to the New Generation!
We're a new generation of social-first creative and creator agency.
We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch.
We think there's a better way - a way that aligns with how people actually interact, share, and make decisions in the digital age. Our mission is to revolutionise these connections, making advertising more relevant, more engaging, more fun, and more effective.
NewGen is a team of Creators, Doers and Makers across multiple territories and geographies with a combined passion and understanding for and of anything and everything Creator Economy. Supporting the team is a Leadership who are at the cutting edge of the industry, complemented by Agency veterans with decades of experience, in Board positions.
NewGen's services build brands consumer up, and social out. These service lines are as follows:
Social & Community: From social strategy to community management, our marketing services help brands move at the speed of social;
Influencer & Creator: We partner with everyone's favorite creators to get whole generations excited about our clients;
Paid & Performance: We help brands and creators reach the right audience, on the right platforms, in the right format, at the right time;
Creative & Production: We think big but sweat the small stuff, building ideas that spread, Social-first but not social only;
Data & Strategy: We get under the skin of brands, building impactful strategies that use insight to shift the dial; and
Gaming & Innovation: Our gaming heritage allows us to connect on a deeper level with our clients' audience.
NewGen operates from 2 principal locations in the UK, being Manchester and London and has a rapidly growing presence out of New York, in the USA.
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