Job Description

FMCG Sales Executive - Vape Category (Supermarkets & Retail Channels)

We are seeking a driven and commercially focused FMCG Sales Executive with proven experience in the UK retail landscape--including established relationships with UK supermarket chains and convenience retail groups--to expand our vape portfolio across major national and regional retailers. This role centres on driving distribution, visibility, and growth for our vape portfolio within major retailers, cash & carry groups, wholesalers, and FMCG distributors.

The ideal candidate will bring strong FMCG sales experience--preferably within vapes, convenience retail, or fast-moving categories--alongside excellent relationship-building skills and the ability to influence buying teams and store-level decision-makers. You will manage existing accounts, unlock new business, and ensure our vape products deliver maximum availability and impact across all channels.

Key Responsibilities

Develop and execute sales strategies to drive distribution and revenue growth across vape lines. Identify, pitch, and convert new business opportunities with supermarkets, cash & carry operators, wholesalers, and FMCG distributors. Build and maintain strong commercial relationships with buyers, category managers, store managers, and depot managers. Negotiate and secure direct trading agreements, ensuring competitive pricing, promotional alignment, compliance, and long-term growth. Ensure premium product visibility, planogram compliance, and correct placement of vape ranges across all outlets. Conduct regular field visits to analyse product performance, competitor vape activity, and customer insights. Support demand planning by monitoring stock levels, generating replenishment orders, and ensuring smooth supply flow. Work closely with marketing and trade teams to activate in-store promotions, POS displays, and trade marketing initiatives.
Qualifications & Skills

3- 6 years' experience in FMCG sales or account management, ideally within vape products, convenience retail, or supermarket environments. Must have existing, proven relationships with UK supermarket buyers or category managers (e.g., Tesco, Asda, Sainsbury's, Morrisons, Co-op, Iceland, etc.). Strong understanding of FMCG retail structures, supermarket buying processes, wholesaler operations, and consumer behaviour. Proven ability to open new retail accounts and grow distribution within competitive categories. Ability to build trusted, long-term relationships at head-office and store level. Strong analytical and commercial skills with the ability to turn data into actionable plans.
Job Types: Full-time, Permanent

Pay: 28,000.00-33,000.00 per year

Work Location: Remote