Job Description

Foodservice Business Development Executive (Field-Based)



We are seeking a dynamic, results-driven Foodservice Business Development Executive to drive new business growth and develop strong relationships across independent, mid-sized, and large group accounts in the hospitality and restaurant sector.

This is a field-based role suited for a proactive professional with strong industry connections and a passion for building long-term client partnerships.

To be successful you must have:

Proven experience in B2B foodservice or catering sales, ideally with both independent and multi-site group accounts. Strong network and credibility within the foodservice and hospitality industry. Track record of winning new accounts and tenders through consultative selling. Excellent negotiation, relationship-building, and presentation skills. Ability to work independently, manage time effectively, and thrive in a target-driven environment. Full UK driving licence and willingness to travel extensively.

Responsibilities of the role:

Identify, target, and secure new independent and group accounts within the foodservice and hospitality sector. Develop and execute a territory sales strategy to achieve new business and revenue targets. Build and nurture relationships with key decision-makers in restaurant chains, catering groups, and hospitality operators. Lead the tender process from initial contact to contract negotiation and onboarding. Collaborate with internal teams to ensure exceptional service delivery and customer satisfaction. Monitor market trends, competitor activity, and emerging opportunities to inform sales strategy.

Our benefits:

Competitive salary with performance-based bonus. 5% Profit-Sharing scheme. Excellent opportunities for career progression within a growing, nationwide business. A dynamic, supportive, and entrepreneurial working environment where your contribution directly drives growth. 28 days paid annual leave (including Bank Holidays), increasing to 33 days of leave with length of service. Access to hundreds of exclusive discounts and savings through our JJ family portal. Free support with personal legal, medical, health and wellbeing issues. A free telephone counselling service.

If you feel you have the necessary skills, apply today! Our friendly team will be in touch if your application is successful.

About JJ Foodservice

JJ Food Service is one of the UK's leading independent foodservice wholesalers, supplying a wide range of quality products to restaurants, caterers, and retailers nationwide. Established in 1988, we operate 12 branches across the UK, employ over 770 people, and generate an annual turnover of 243 million.

Our success is built on exceptional customer service, efficient logistics, and innovation. We were early pioneers of digital ordering and e-commerce in the foodservice sector, offering seamless online and app-based solutions. Our commitment to sustainability and continuous improvement ensures we remain a trusted partner for thousands of customers across the UK.

JJ Foodservice is an equal opportunities employer, committed to creating an inclusive culture and encouraging a diversity of people. No matter who you are, what you look like, or where you are from, you can find your place at JJ Foodservice.

JJ Foodservice were announced National Wholesaler of the Year at the Grocer Gold Awards 2024.