Job Description

Vacancy No

VN2650

Location City

Leeds

Location Country

United Kingdom

Job Title:

Forecasting Analytics Manager

Reports to:

Head of Analytics

Department:

Audience Insight (Analytics)

Location:

Leeds or Manchester

Job Grade:

M

DEPARTMENT DESCRIPTION

The new centralised Audience Insight team's purpose is to be independent thought leaders at the heart of Channel 4's creative and commercial decision-making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.



Within the new centralised operating model, Specialists across Analytics, Research, Reporting and Data Enablement have come together to become centres of excellence in their respective disciplines. Working alongside Business Partners, these teams will work to translate data into actionable insights, managing jointly the presentation back of recommendations.



Within this, Analytics are responsible for the delivery of the Streaming forecast. A key asset to the business, a key focus for Analytics is to not only deliver the forecast, but work to innovate upon current processes and work with other forecasters in the business to build a single view of how Channel 4 is performing, delivering this analysis to the business.

JOB PURPOSE

Working under the direction of the Head of Analytics, this individual, with some support from others, will build and own the Streaming audience forecast process at Channel 4.



The role will start by understanding the existing forecasting processes, unlocking insights into business performance and the opportunities/challenges we see in the future. This will continue the journey of rebuilding forecasting to create a longer term, sustainable process which works more closely with other forecasts (eg Linear), allowing for innovation and optimisation, incorporating insights and delivering all business requirements.



The role will be responsible for delivery of annual audience forecasts and quarterly reforecasts, as well as explaining the drivers of change to the business.



The role will work alongside Data engineering and (later) Data Science to provide the optimal outcome.

KEY RESPONSIBILITIES

Own the Channel 4 forecasting process, agreeing key deliverables and timelines. Take the current process and identify opportunities to improve accuracy, efficiency and opportunities for insight, looking to redesign a futureproofed alternative over time Support the Head of Analytics in presentations to business leaders bringing expert Analytical knowledge to drive advanced understanding, interpretation and learning. Interfacing with Senior Leaders to bring expert translation of the data, forecasts and recommendations in a relevant way to a senior business audience. Communicate with stakeholders and current process owners to understand the current forecasting landscape and jobs that need to be completed. Build and manage strong relationships with stakeholders in order to understand short and longer term requirements and to enable business logic input into forecasts in a way which works for all Design the longer term view of the project, including potential ideas on methodologies, capabilities and outputs that better deliver against remit and further unlocks the insight potential Build strong relationships across the Audience Insight team (particularly within Analytics, Data Enablement and the Business Partnership team) to gain broader business context and support Promote understanding of forecasting techniques and best practice across the business and within Insight Contribute ideas, options & solutions to the Head of Analytics to evolve the insight function's impact, value & capability.

KEY RELATIONSHIPS / STAKEHOLDERS

Head of Analytics for direction Data Enablement Manager and Reporting Manager to work together on unlocking technological capabilities Technology to unlock data science capability (if required) Other forecast owners (across Analytics, Business Partnership, Content, Strategy, Commercial, Finance) to understand what is currently done and key requirements for future solutions and better alignment Insight Business Partners for business context This role has no direct reports, but will work alongside other Analysts where required.

SKILLS AND EXPERIENCE

Forecasting - Experience of forecasting in a large organisation is a must, along with understanding of methodologies and processes required to deliver this Analytical Impact - Strong business understanding including role of analytics in driving leader decisions and key levers impacting leader decisions across content, product, distribution and sales Communication skills - Strong communication & presentation skills with the ability to present complex and detailed recommendations clearly and succinctly to Senior Leaders Storytelling - the ability to translate complex data to clear messages and bring well considered, valued recommendations to drive profitable decision-making, and the ability to upskill others Coding - Advanced capability to write in SQL on complex datasets and conduct data modelling & forecasting; Python/R or other statistical programming language experience a plus Statistics - Understanding of statistics concepts particularly in the context of forecasting and when they would be used preferred (with ability to articulate requirements) Collaboration skills - proactive ability to build a collaborative environment within the Audience Insight function and across the business with key stakeholders to drive the best possible outcome. As a senior member of the Analytics team, ability to play a proactive part in team culture is key. Gravitas - capabilities include personal confidence, capability to challenge, debate, advise and recommend solutions Prioritisation - Ability to handle multiple projects and priorities, manage timescales and delivery often under pressure Presentation skills - Ability to engage effectively when presenting back on findings - specifically personal confidence, capability to challenge, debate, advise and recommend solutions Project Management & Organisational skills - ability to convert requirements into a project roadmap with clear milestones Collaborating with Tech - Excellent ability to deal with data complexity and proven track record of working with technology data teams to drive a clear route to data integrity & foundation Media experience - Sector experience in a media or broadcast company including exposure to product & viewer data a plus

COMPETENCIES

Enabling Strategy & Change, Advancing Analytics Capability, Managing Data & Information, Harnessing Insights & Learning

Basic salary per annum starting from

70,875.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

01 Jan 2026

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk