Job Description

Fractional Marketing Manager (P/T, Freelance)

Location:

Hybrid (at least 2 days per week on-site at Hemel Hempstead HQ)

Contract:

6-month Fixed-Term Contract

Hours:

20 hours per week

About Framework Twelve

Framework Twelve is a specialist in providing fractional marketing leadership and outsourced marketing services to manufacturers in the UK. We are looking for a part-time Fractional Marketing Manager for one of our clients - a leading UK-based SME specialising in high-quality wire rope assemblies, balustrade systems, and a diverse range of home and outdoor products. Serving both B2B and B2C markets, this role is all about driving marketing initiatives and enhancing digital presence.

The role

As a Fractional Marketing Manager, you'll play a pivotal role in shaping and executing our marketing strategy. This is a unique opportunity to make a significant impact within a dynamic SME environment. Your responsibilities will include:

Driving digital lead generation

through various channels, optimising campaigns for maximum effectiveness.

Managing and optimising our website

, focusing on user experience, content, and conversion rate optimisation (CRO).

Analysing marketing performance

and providing data-driven insights to inform future strategies.

Collaborating closely with internal teams

to ensure marketing efforts align with overall business objectives.

Implementing proven methodologies

to achieve measurable results and a strong return on investment.
Who You Are

We are looking for a highly capable, results-driven marketing professional with a proven track record in a fast-paced environment. You should possess:

A minimum of 5+ years of marketing management experience

, demonstrating strong leadership and strategic capabilities.

Extensive experience in both B2B and B2C marketing

, with a clear understanding of the nuances of each market.

Deep knowledge of digital lead generation strategies

, including SEO, SEM, social media marketing, and email marketing.

Expertise in website management and conversion rate optimisation (CRO)

, with a strong understanding of analytics and user behavior.

Exceptional communication and relationship-building skills

, capable of engaging with senior stakeholders and influencing decision-making.

A proactive and autonomous approach

, able to take ownership of marketing initiatives and execute with minimal supervision.

A commitment to continuous learning

and a bias for evidence-based decision-making.
If this sounds like you - we'd love to hear from you.

Job Types: Part-time, Fixed term contract, Freelance
Contract length: 6 months

Pay: Up to 250.00 per day

Expected hours: 20 per week

Benefits:

Free parking
Work Location: Hybrid remote in Hemel Hempstead HP2 7DU