Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson Sports are on the search for a freelance Researcher for a 1-2 month contract initially.
We are trusted advisors to the industry's highest profile sponsors and sports organisations, Burson's Sport team has been behind some of the most talked about sponsorship activation and sports communication campaigns for more than a decade.
Work is fast paced, varied and challenging, as the team run busy press offices, devise and implement major brand initiatives - both globally and locally - and activate social media programmes. The work done by the team takes a story-first approach rooted in PR but often breaks free from traditional barriers of what a PR campaign looks like, with our best-in-class campaigns requiring an understanding of what drives conversation across owned, earned, shared and paid channels.
Some of our clients include, adidas, HSBC, Gillette, TNT (and more!)
What You'll Do:
This brief will be to research talent (e.g. influencers or creatives), and to provide comprehensive reports on their career, editorial footprint, partnerships with brands, and any potential brand & reputational risks associated. You will be processing the social and online footprint of talent and providing actionable summaries of your findings for review. Format and scope of research will be dictated; it is not part of the role to provide additional research solutions or strategies.
Experience that contributes to success:
Have a strong research expertise - and comfortable with independently curating desk research for a report from start to finish
Strong writing and editing skills
Able to work independently
Project and time management skills is a must
Strong knowledge of social media platforms
Have a strong cultural knowledge and awareness to able to process the social and online footprint of talent.
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At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
You belong at Burson:
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view--your talent--is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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