Job Description

Company Overview

Creams Croydon is seeking an exceptional General Manager to lead our busy store into its next exciting chapter. This is a pivotal opportunity for a commercially-minded leader who can combine operational excellence with strong financial acumen and a passion for delivering outstanding customer experiences.

As the face of Creams Croydon, you will be responsible for the overall performance and profitability of the store. You will bring energy, drive and strategic focus to the role, ensuring that daily operations run smoothly while keeping a close eye on the bigger picture - growing sales, optimising margins, and maintaining tight control over budgets.

We're looking for someone who thrives in a high-paced environment and can lead by example to inspire and develop a passionate team. You will be confident in analysing financial reports, setting targets, and implementing initiatives that drive both revenue and efficiency. Your ability to identify opportunities, streamline costs and make data-driven decisions will be critical to your success.

Customer experience sits at the heart of everything we do. As General Manager, you will foster a culture of excellence, ensuring every guest receives a warm welcome and leaves with a memorable experience that reflects the Creams brand's commitment to fun, quality, and consistency. From maintaining high standards of cleanliness and presentation to ensuring swift and friendly service, you'll be relentless in your pursuit of customer satisfaction.

You'll also play a key role in recruiting, training, and developing your team - empowering them to grow in confidence and capability while promoting a positive, motivated workplace culture. Your leadership will create an environment where accountability, initiative, and collaboration are second nature.

Success in this role will require more than just operational know-how. We're looking for a commercially savvy individual who understands how to build and execute a sales strategy, monitor performance metrics, and adapt quickly to market trends. Whether it's local marketing, menu optimisation, or upselling initiatives, you'll constantly seek ways to attract new customers and drive repeat business.

This is a hands-on role with real autonomy and the opportunity to make a lasting impact. In return, you'll be joining a fast-growing, vibrant brand with big ambitions

If you're ready to take ownership of a dynamic store and lead with vision, energy, and purpose, we want to hear from you.

Job Types: Full-time, Permanent

Pay: 30,000.00 per year

Benefits:

Company pension Employee discount Free parking UK visa sponsorship
Work Location: In person