Job Description

The Graphic Design and Brand Officer will take ownership of the Health Education and Improvement (HEIW) brand, ensuring it is applied consistently, creatively, and accessibly across all communications. Acting as brand custodian, they will lead the ongoing refresh and evolution of the visual identity, develop user-friendly templates and guides for colleagues, and deliver training to support confident, consistent application of the brand.



Working closely with senior communications colleagues, the Graphic Design and Brand Officer will ensure design outputs align with HEIW's wider messaging and organisational priorities. The postholder will also take a lead role in exploring the creative and considered use of AI in design - researching, testing, and recommending innovative tools and approaches that enhance creativity, efficiency, and accessibility.



Manage and act as brand guardian for the HEIW brand.



Create accessible, engaging user friendly templates and guides to support non-designers i n the day-to-day use of the brand.



Deliver engaging one-to-one / team training sessions and workshops to build confidence in using HEIW's brand.



Recommend the most appropriate approach to display, often complex, information.



Lead the exploration of AI and emerging technologies to enhance HEIW's design work.



Manage quality control of all design work to ensure professional and consistent standards and compliance with legislation.



Plan, organise, and manage multiple complex and time-sensitive design projects simultaneously, ensuring work is coordinated across a variety of contributors, including internal colleagues, external partners, and design agencies.



Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.



HEIW's is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:



Respect for All in every contact we have with others, Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving, Together as a Team: Working with colleagues across NHS Wales and with partner organisations.

HEIW received the HPMA Award for Employee Engagement in 2019.

What you can expect:

a corporate induction and 90 day Welcome itinerary, compassionate leadership, a meaningful values based performance appraisal process, the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales.

Many of our colleagues and stakeholders have commented on the buzz and atmosphere we create by working together as "One HEIW Team". Do you want to join that team?



You will be able to find a full Job description and Person Specification attached within the supporting documents or please click Apply now to view in Trac.