Job Description

Your new role

The Group Head of Merchandising will be responsible for leading the DFS Group brands merchandising strategy to deliver commercially successful, customer focused product ranges across all brands and channels. This role ensures optimal pricing, promotional planning, and stock performance to drive sales, maximise margin, and maintain brand differentiation.


Working cross functionally with key teams, and grounded in data and insight, the role shapes product and commercial strategies that respond to market trends and customer needs. It also leads, develops, and inspires a high performing merchandising team to support growth ambitions.


What you'll be doing
Responsible for developing and implementing strategic plans within the Merchandising function, ensuring it aligns with the Group's vision, Commercial strategy and financial goals Collaborate with senior leadership to define key merchandising goals and priorities, aligned with the Commercial strategy. Help define the Commercial strategies for each brand that accords with the insight and that maximises sales whilst maintaining brand differentiation Product Selection: Work with the Buying Team to curate a compelling and profitable range assortment - taking into account sector trends, customer preferences, and market conditions. Ensure the Group delivers financially viable, cohesive, and commercial product ranges across all channels. Pricing and Promotions: Responsible for overall seasonal campaign planning and the necessary pricing strategies to drive commercial performance Regular/ ongoing reviews of range sales data to maximise cash margin through pricing activity - including mechanics from single savings, extra savings, bundle and multibuy pricing etc Accountable for our pricing governance to ensure the business fully complies with both the legislation and guidance on pricing and promotions. Stock Programme: Coordinate with stock manager and supply chain teams (both internal and third party) to ensure optimal stock levels and product availability. Monitor inventory performance, and make recommendations for reorders, markdowns, or product discontinuation. Team Management: Build, lead, and inspire a high-performing merchandising team., fostering a culture of collaboration and accountability within the team. Management, coaching and development of colleagues within the Merchandising function, to build a motivated, skilled and empowered team, ensuring professional development opportunities . Performance Analysis: Stay current on industry trends, competitor strategies, and consumer behavior to keep the Group ahead of the market, using dse data and insights to merchandising strategy effectiveness

The role is for you if...
A strong advocate for change and improving ways of working and efficiencies Commercial acumen and ability to capitalise on financial opportunities Strategic with strong analytical skills Team player who forms strong stakeholder relationships Highly engaged with strong leadership and motivational skills

DFS Benefits
Company Car or Car Allowance Generous annual bonus based on business performance and objectives. Growth and Training: Learn new skills and develop your career with us. Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year. Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury's, ASOS, and IKEA. Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships. Pension and Savings: Join our Group Pension and Sharesave schemes. Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.


DFS Group is proud to be an equal opportunities employer; celebrating diversity and committed to a culture of inclusion and belonging. We extend a warm welcome to everyone, embracing a variety of voices and perspectives. As we continue to work on building a workplace that is representative of the customers we serve and the communities we live and work in, we strongly encourage applications from members of minority and under-represented groups. Across the Group, we want to create an environment where everyone feels at home.


About DFS

It takes a whole lot of passion to be at the centre of what makes a house feel like home - and that's just what we do at DFS. We're the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.


We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills - so you can really 'find your thing'.