Job Description

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Inspired Thinking Group is a tech-led marketing business, now seeking a Group Marketing Director to lead the global marketing. As Group Marketing Director, you will be responsible for developing and executing marketing strategies, campaigns, and initiatives to drive growth for the company across our marketing services and martech platforms. You will be joining a team of over 1,200 marketers who are dedicated to simplifying and automating the marketing process for our clients. Transforming the way they do marketing, we constantly look to innovate the marketing industry, deliver fanatical customer service and provide our clients with a cutting-edge tech-stack.

Requirements:

• Develop and execute comprehensive marketing strategies that align with business objectives, drive growth, build on our brand positioning and continue to differentiate our services and tech offer from the competition
• Own the group marketing budget (working alongside all marketing teams) to ensure we grow brand awareness, support growth targets and get a clear understanding of our roi
• Ensure all marketing activities are executed on time, within budget, and with high quality
• Drive brand awareness through targeted campaigns and initiatives that position services and technology as a leader in the marketing and advertising industry
• Develop and maintain strong relationships with internal stakeholders, including sales, product, and executive leadership teams. Manage the internal brand and creative team (content creators) to deliver all video and digital marketing content.
• Work closely with the Lead gen teams, aligning campaigns and creating content and collateral
• Build strong relationships with our partners (PR, events etc)
• Analyze market trends and customer insights to identify growth opportunities and inform marketing decisions
• Collaborate with cross-functional teams to launch and grow new products and service offerings
• Establish and maintain consistent brand messaging across all marketing channels
• Proven experience as a marketing director or similar role in the marketing and advertising industry (minimum 5 years).
• Strong understanding of marketing principles, including brand strategy, product marketing, demand generation, and customer acquisition
• Demonstrated success in developing and executing comprehensive marketing strategies that drive growth and increase revenue. Experience managing and leading a team of marketers and creatives
• Excellent communication, interpersonal, and leadership skills
• Strong analytical skills and ability to make data-driven decisions
• Bachelor\'s degrees etc welcome but a proven track record as a Senior marketer is mandatory
• Working from offices in Birmingham and London, this role will require some European travel (and possibly US/APAC)

Benefits:

Work\'s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days\' holiday + bank holidays - we understand the importance of you getting some down time.

• Annual Wellbeing Day - enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme - helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan - claim back the cost of your medical treatments.
• Smart Working Options - spend up to 40% of your working week from home.
• So many savings - through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.

• Employee Assistance Programme - our people are at the heart of everything we do, so if you\'re happy, we\'re happy.
• Cycle to Work Scheme - save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with \xc2\xa3250 bonus
• Raising money for charity including a paid Volunteer Day - we\'re all about giving back\xe2\x80\xa6 and having lots of fun in the process!
• Referral scheme - know the perfect person to join the team? You could bag \xc2\xa31,000 for a putting a good word in.

• Wellbeing Programme - giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave - support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we\'re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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TeamITG