Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.
We invite you to read the advert below for our new Growth Influencer Marketing Manager position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!
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The role
We're on the hunt for a hands-on, performance-focused Growth Influencer Marketing Manager to help us build and scale an "influencer army" that drives real business results. This role is all about execution, you'll be responsible for growing our affiliate influencer ecosystem through platforms like LoudCrowd and TikTok Shop, turning thousands of creators into high-performing sales drivers.
Here at Huel, no two days will be the same, but here's a flavour of your day-to-day:
Influencer Affiliate Growth
Scale our affiliate influencer base through LoudCrowd, TikTok Shop, and internal recruitment
Recruit, activate, and nurture a wide-reaching network of creators focused on driving conversion
Build and manage monthly comms calendars, content briefs, and incentive programs to keep the community engaged
Launch challenge-based activations, product send-outs, and GWP strategies to boost creator performance
Identify and amplify top-performing content in partnership with Paid Media and Social teams
TikTok Shop Execution
Own our TikTok Shop presence, from lives calendar and inventory planning to creator partnerships and commission strategies
Manage daily communication with TikTok reps, creators, and partners
Drive live shopping performance through strategic promos, presenter briefing, and real-time support
Generate and distribute product kits, manage sample tracking, and ensure seamless execution
Track and report weekly performance, and continuously test and optimise to improve ROI
Manage agency partners to scale channel growth and efficiencies
Campaign Management & Launches
Lead influencer and affiliate amplification of major product launches
Partner with CRM, Ops, Social, and Paid teams to deliver seamless cross-channel campaign execution
Ensure product sampling, creator rewards, and asset management are tightly run and performance-focused
Performance & Optimisation
Monitor and report weekly performance across all influencer/affiliate programs
Optimise for key growth metrics such as CPA, CTR, CVR, ROAS, and incremental revenue
Use performance data to test, iterate, and scale programs efficiently
Manage program budgets and ensure high return on spend
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What we're looking for in you
You'll bring 3-5+ years of experience in affiliate influencer marketing or growth marketing, ideally from a brand or agency environment.
You'll have a strong understanding of performance marketing, including metrics like CPA, CAC, CTR, AOV, and ROAS.
Ideally you'll have built or scaled affiliate-powered creator programs and know how to drive results through performance-focused influencer engagement.
You'll be data-driven, analytical, and comfortable optimising programs based on performance insights.
You'll understand the creator economy and how to leverage TikTok Shop and affiliate tools to recruit, engage, and retain creators.
And as always, we're on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren't afraid to think differently and push boundaries. If you're all about setting big goals and believe that amazing things happen through creativity and teamwork, you'll fit right in at Huel!
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What do we offer in return?
We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!
Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
30 days annual leave PLUS bank holidays
Free Huel to keep you going
? 2 weeks a year to work remotely from anywhere!
Dog friendly
Paid Volunteering Days
? Free on-site gym with free classes, and we will give you your own nutrition plan
Free on-site wellness area offering infrared saunas and an ice bath
Free 1-on-1 therapy provided by
Self-Space
.
Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary
Electric Car Scheme with onsite charging
Cycle to Work Scheme
Enhanced Family Leave
Workplace Nursery Scheme
Huel Academy
Paid Employee Referral Scheme
Biannual events to celebrate success - Have you heard about Huelchella?
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We are Hueligans
We know that diversity isn't just important; it's essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.
Whilst we all share the 7 values of Huel, it's our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.
Meet our teams
here
.
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