Job Description

Vacancy No

VN2434

Location City

Multiple

Location Country

United Kingdom

Job Title:

Growth Manager - C4+ Retention (6 month FTC)

Reports to:

Head of Growth

Department:

Product Streaming and Growth

Location:

London/Leeds

Job Grade:

P1

DEPARTMENT DESCRIPTION

Channel 4 Streaming is Channel 4's video-on-demand proposition, home to original and exclusive shows, box sets of iconic series, as well as live and catch up TV from C4's broadcast channels.



Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, Channel 4 Streaming reaches over 6 million monthly viewers and has more than half of all 16-34s in the UK as registered users.



The Streaming Product & Growth department is responsible for creating the best possible user experience that is seamless and engaging, as well as overseeing the growth of Streaming across the business.

ROLE PURPOSE

The Growth Team is tasked with driving customer activation, retention and revenue through the streaming funnel. Our aim is to get our streaming viewer to do more with Channel 4. This role is focused on driving Channel 4+ growth, our premium paid tier which offers viewers the chance to watch ad-free and get early access to shows. Channel 4+ is a strategic priority and called out as a key part of our future streaming strategy. This role will specifically focus on driving the retention of our C4+ member base.

KEY RESPONSIBILTIES

Build a clear understanding of the C4+ member base, working with our Insight teams to understand churn behaviour and life-time value, with a clear point of view on what impacts retention rates for C4+. Understand the drivers of churn and develop tactical plans, including promotional offers to try to reduce churn rates, tailoring the plans for different audience groups. Work closely with the CRM team to outline plans for CRM activity that will drive improved retention rates. This will include onboarding, in life, saver and winback communications. Create a pipeline of experiments to ensure we're continuing to learn and test new ideas that support C4+ retention. Coordinate the delivery of retention activity from a cross-functional team of channel experts, regularly reviewing results to understand effectiveness and optimise the activity accordingly. Work with our Subscription Management provider to understand involuntary churn issues caused by payment failures and implement recommendations within retention journeys. Keep abreast of our content schedule, identifying tactical opportunities for C4+ member retention.

ESSENTIAL EXPERIENCE & SKILLS

Strong analytical skills, able to compile performance results and interpret data into actionable insights and activity. Proven track record in customer retention space with good understanding of churn, LTV and ARPU metrics. Previous CRM experience, including hands on experience of using CRM tools to build email and push campaigns, managing customer lifecycle and an understanding of the deployment QA process. Experience of Braze, Customer Engagement Platform highly advantageous. Good understanding of digital marketing and media channels, including experience of working with technical teams to deliver digital experiences/products. Digital subscription business experience is highly desirable, with track record of managing retention for a subscription service. Has previously developed onboarding strategies to support new customers and early life customers. Has run multivariant testing, can plan test hypotheses and interpret results. Has worked in creative industries, able to think creatively as well as analytically. A strong knowledge of data protection and permission-based marketing. Is obsessive about data and using it to provide compelling evidence. Consistently displays excellent communications skills. Is good at presenting information in a concise and engaging fashion. Proven experience of developing relationships with a wide variety of stakeholders. Naturally curious and enjoys exploring new ideas and possibilities. Likes getting stuck into a problem and coming up with solutions. Highly organised, self-motivated and able to manage a diverse workload. Is passionate about the C4 remit and content.

Basic salary per annum starting from

51,844.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

22 Jun 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk