Job Description

Job Advert


We've got the users -- now we need to keep them.



We're looking for a

Growth Manager

who lives and breathes engagement, retention, and CRM. Someone who can turn a brand-new sign-up into a lifelong, responsible pet owner -- and make every interaction feel personal, timely, and genuinely useful.



This is a hybrid role, with a minimum of two days per week in our

London Paddington

office.



You'll be the voice that keeps our community active, informed, and coming back -- whether through thoughtful lifecycle journeys, personalised content, or the occasional nudge that says, "Hey, time to update those chip details."



You'll blend data, empathy, and creativity to make every touchpoint count -- because growth doesn't stop at acquisition.

What you'll get up to as our Growth Manager, Engagement

Own the end-to-end engagement and retention strategy across all services and brands -- email, push, in-app, and future channels. Build CRM and lifecycle programmes that work: onboarding, activation, reactivation, win-back, loyalty, cross-sell, and more. Develop multi-step journeys that educate, delight, and retain pet owners throughout their lifecycle. Partner with Product and Data to define meaningful customer segments and deliver true personalisation (not just "Hi [FIRSTNAME]"). Run structured experiments across messaging, content, and timing to improve conversion, retention, and LTV. Analyse performance, extract insights, and translate learnings into impactful optimisation. Collaborate closely with Creative to keep comms fresh, on-brand, and genuinely helpful. Work hand-in-hand with Growth and Brand teams to ensure our marketing feels seamless across every channel.

What we're looking for:

Proven expertise in CRM, lifecycle marketing, retention, or engagement -- ideally in a fast-moving, multi-product environment. Hands-on experience with leading marketing automation and CRM platforms (e.g. Braze, Mailchimp, Klaviyo, HubSpot, Iterable, MoEngage, etc.) plus analytics tools (GA4, Looker, Holistics, etc.). Demonstrated ability to manage and optimise email, push, and in-app engagement campaigns. Strong understanding of segmentation, personalisation, automation, and experimentation frameworks. A curious, data-driven mindset -- you test, learn, iterate, and improve. Comfortable working cross-functionally and influencing teams through evidence, insight, and clear communication.

About the Pet Ecosystem

We're building something big: a connected digital world for pet owners that brings together trusted tools and services under one roof. Our mission is to make responsible pet ownership easy, accessible, and stress-free. From microchipping and insurance to smart tech and community tools, we're helping people look after their pets properly, without the faff.



If you're a growth leader who loves solving complex problems (and maybe a pet lover too), come help us build the future of pet care.



We are an equal opportunities employer, committed to eliminating discrimination in the workplace and to promoting equal opportunities for all staff.

We offer accessibility help with application forms which is available via the jobs page of our website.

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances