Job Description

Vanrath are partnering with a long-term client in the technology sphere to hire for a Growth Marketing Lead, with the aim to increase Annual Recurring Revenue (ARR) through product-focused demand generation. The successful candidate will help launch campaigns with senior leadership to generate sales and pipeline as well as optimising the customer acquisition journey.
The successful candidate will be based in our Belfast office, with hybrid working offered (2 days from home each week)
Monday - Friday role.
Salary
30,000 - 38,000 + bonus ..benefits included (hybrid, extra annual leave, medical cover [including dependents], enhanced pension, continual growth and development opportunities.
The Role:

• Drive and refine campaigns across a mix of channels (paid, owned, and organic) to deliver measurable growth.
• Own paid acquisition (LinkedIn Ads, Google Ads, etc.), optimising performance for both pipeline impact and CAC efficiency.
• Collaborate with external partners on joint demand-generation and co-marketing initiatives to generate qualified opportunities.
• Produce compelling product-centric content, from ebooks and factsheets, to demo videos and other creative assets.
• Regularly monitor, analyse, and report on key funnel metrics, including MQLs, SQLs, CAC, and overall pipeline contribution.
• Test, tweak, and optimise messaging, creatives, and channels to drive continuous improvement.
• Keep the company website fresh, accurate, and SEO-optimised, while ensuring functionality aligns with best practice.
• Plan and execute multi-channel marketing initiatives, spanning direct-to-market and partner-led campaigns.
• Work with designers, media outlets, and print suppliers to bring campaigns and assets to life.

What You'll Bring

• A Bachelor's degree (or equivalent higher-level qualification) in Marketing, Business, or a closely related field.
• 3-5+ years of B2B SaaS marketing experience, ideally with a track record in demand generation and driving ARR growth.
• Demonstrated success managing paid acquisition campaigns and email marketing programmes that deliver clear ROI.
• Strong analytical mindset; comfortable with data, funnel metrics, A/B testing, and performance measurement.
• Tech-savvy, with hands-on expertise in platforms such as HubSpot, LinkedIn Ads, and Google Ads.
• Excellent written communication skills; able to create compelling assets like ebooks, landing pages, and email campaigns.
• Confident representing at exhibitions, industry events, and partner activities.

Bonus points for

• Experience marketing to SMB/Enterprise customers in the contact centre industry.
• Familiar with SEO, marketing operations and/or marketing ops.
• Experience building and optimising websites/landing pages.

INDCG

Skills Required