Job Description

We are building AI Agents to power channel partnerships. Having just raised our pre-seed from Antler, we are now looking to grow the team with a growth marketeer.
Tasks
1. Drive Top-of-Funnel via Targeted Outbound & Paid Campaigns
Goal: Get product-qualified leads (PQLs) into the trial.

• Run outbound campaigns to partner managers, RevOps, and channel leads (Series A-C SaaS, fintech, etc.)
• Test paid LinkedIn ads targeting job titles like Head of Partnerships, Channel Sales, BD
• Rapid A/B testing of landing pages, creative, messaging, and CTAs

2. Launch Case Studies & Testimonials to Build Trust
Goal: Show social proof and credibility to accelerate conversions.

• Interview and publish mini case studies (Deel, Treasury Spring, Novabook, Ramp, etc.)
• Convert testimonials into:
• Social proof blocks on site
• LinkedIn carousel posts
• Email signature quotes
• Secure visuals (screenshots, video clips, real metrics if possible)

3. Run Product-Led Growth Experiments
Goal: Increase conversion from free trial to paid, and from Starter ? Pro.

• Create onboarding email sequences powered by usage data
• Trigger in-app nudges ("Try building a partner list" / "Review Coco's latest suggestions")
• Test conversion offers: 75% off first month, unlock bonus credits, free trial extension

4. Create Evergreen SEO & Thought Leadership Content
Goal: Establish category leadership and capture search demand in "partnership tech."

• Own high-intent keywords like "partner CRM," "channel partner software," "automate partner onboarding," etc.
• Create a library of:
• "Playbooks" for BD, co-sell, partner sourcing
• Comparisons vs incumbents (Crossbeam, Reveal, PartnerStack)
• AI for partnerships blog posts and whitepapers

Requirements
? Experience

• 2-5 years in growth marketing or demand generation, ideally at a B2B SaaS startup
• Experience owning funnels end-to-end: paid, SEO, email, conversion
• Proven track record of running low-budget, high-return campaigns
• Familiarity with PLG (Product-Led Growth) principles and early-stage experimentation

? Skills

• Strong copywriting skills, able to write emails, ads, and landing pages that convert
• Fluent with ads platforms (LinkedIn Ads, Google Ads) and cold outreach tools (Apollo, Instantly, Lemlist)
• Comfort with light no-code tools (Webflow, HubSpot, Figma, Zapier)
• Basic ability to read product data (Mixpanel, GA4, or similar)
• Bonus: ability to edit short-form video for testimonials, social proof

? Mindset

• Outcome-oriented: You care about conversion, not just impressions
• Experimental: You ask, "What's the fastest way to test this?"
• Independent: You can go from idea to live test without hand-holding
• Creative with channels: Not just performance, you explore community, partnerships, virality

? Communication

• Comfortable interviewing users and turning insights into content
• Clear, direct communicator -- whether in copy or cross-functional meetings

? Bonus (but not required)

• Experience marketing to partnership managers, RevOps, or GTM teams
• Prior work with AI tools or messaging
• Exposure to early-stage, 0?1 GTM strategy

We're just getting started and this is your chance to build the growth engine from the ground up.
Souk

Skills Required