Job Description

Overview

Home. There's no place like it. And there's no feeling like helping people create the joy of feeling truly at home. At Dunelm, that's what we do. We're the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.



We are the UK's Number One homewares retailer offering c85,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.



We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.

Department

Overview

The purpose of the Brand Marketing team is to generate increased brand love, awareness and consideration in customers, encouraging existing customers to shop more with us and new customers to consider Dunelm as a shopping destination. Our brand platform, The Home of Homes, is supported by owned channels, including ATL and organic social, as well as earned media and influencer engagement, underpinned by consistent creative and tone of voice.


We work closely with the Commercial teams, Digital Trading and Digital Marketing to ensure the seamless promotion of our fantastic product offering and the work we do as a responsible retailer to support our local communities and the world in which we operate.

What you'll be doing

The Head of Brand Communications is responsible for all advertising, social, influencer and PR activity for the Dunelm Brand.

The role is responsible for a multimillion-pound budget and ensuring our brand advertising and social + influencer investments drive our overall marketing strategy, focusing on our target customer segments.

Responsible for creating positive brand associations through earned media channels (editorial), building associations and endorsements that have a specific value by their very nature, over and above our controlled owned channels.

The role must be able to articulate the effectiveness of media investments, and run multiple agencies to support in delivery of brand campaigns.

The role is responsible for developing and delivering a brand communications strategy for Dunelm:
Creation of a brand communications strategy for Dunelm which with other key channels delivers market leading brand campaigns across the year alongside 'fame' and 'talkability' moments that make Dunelm famous as 'The Home of Homes' . Creation of all advertising, PR and social media campaigns. Creation of a rolling 12-month media strategy. Management and optimisation of advertising and social channels. Constant focus on marketing effectiveness and ability to clearly articulate what media investments are driving back for the business. Deliver and develop the business' external brand narrative, to build affinity and brand love. Maintain and build the reputation of the business across the outlined areas of responsibility, working with MHP to plan and respond to any crisis/reputational risks. Crisis management including provision of strategic advice and support to senior management and the Exec leadership team. Review and assess all activity to ensure continued progression and improved return on investment (ROI), with press events and press packs key elements.

What we'll look for in you

The role requires the following skills:
Communication Presenting Time Management Stakeholder Management Financial Acumen Media Planning Agency Management Team Leadership Negotiation Campaign Planning Measurement and articulate with Data * Understanding of organic & paid social media