Job Description

About Us

Club L London is not just a luxury fashion brand--we are a global tastemakers. We move fast, think big, and redefine the rules of fashion, creating high-impact moments that capture attention and set trends.


Our designs are bold, our vision is unstoppable, and our brand activations are anything but ordinary. As we continue to expand our global presence, we are looking for a

Head

of Brand to lead high-energy, viral, out-of-the-box activations across the globe, own the PR landscape, and drive our brand to new levels of international recognition.


You will work closely with the Head of Marketing and Brand Director to drive the group's collective vision, positioning the brand at the forefront of accessible luxury.

The Role

This is a

high-impact

role for a strategic thinker who thrives on making headlines and creating cultural moments. You will lead

all global brand activations, disruptive marketing campaigns, and viral experiences

that position Club L London at the forefront of the industry. From

executing major product launches and immersive IRL moments to driving global PR strategy and managing top-tier media relationships

, this role is about

breaking boundaries and ensuring Club L London dominates the conversation

identifying unique and new opportunities first within the landscape.

Key Responsibilities

Brand Activation & Cultural Moments

Develop and execute

cutting-edge

, localised, viral brand activations that drive conversation and demand attention across the globe. Create

bold, innovative campaigns that disrupt the industry and elevate Club L London's global presence.

Oversee the planning and execution of

immersive product launches, brand events, and experiential marketing initiatives

that amplify the campaign roll outs Work cross-functionally to ensure seamless brand storytelling across all platforms.

Community Building & Consumer Loyalty

Build a high-impact global

Club L community

that fosters loyalty, advocacy, and cultural relevance. Design consumer touchpoints that build confidence, drive emotional connection, and establish brand trust -- from social content to campaign storytelling to customer experience. Launch brand initiatives and content that celebrate and empower our customer.

Global PR & Media Strategy

Lead

the international PR strategy with

external PR

agencies

,

ensuring Club L London is consistently in the spotlight. Manage and collaborate with

external PR agencies

to amplify brand messaging and secure top-tier media placements, trade press and more Cultivate and expand a

global network of media contacts, influencers, stylists, and key industry players.

Identify and capitalize on

PR opportunities, cultural trends, and key media moments

to drive brand relevance.

Celebrity & Influencer Engagement

Strategize and execute global celebrity and stylist gifting program

mes to secure premium placements and high-impact exposure and alignment with the brand vision Partner with top stylists and talent managers to ensure

Club L London is seen on the most influential names in fashion and entertainment.

Track, measure, and optimize PR and influencer strategies to maximize impact.

Events, Partnerships & Sponsorships

Lead

high-profile brand events, pop-ups, and global activations

that drive cultural relevance in target territories Identify and secure

strategic partnerships, sponsorships, and collaborations

to expand brand influence and contribution to costs

Negotiate and manage partnership agreements

to drive brand positioning and deliver measurable ROI.

Project Management & Budget Control

Oversee end-to-end project management

for all brand activations, ensuring flawless execution and impact. Develop and manage

budgets for all PR and brand activation activities

, ensuring efficiency and maximum ROI. Analyse campaign success, providing insights and recommendations for future growth.

What

We're Looking For

A

visionary brand strategist

with a track record of executing

viral, high-impact activations.

3+ years of experience in

similar role

ideally in luxury fashion, beauty, or lifestyle. A

powerful

network across events and activations.

Expert knowledge of PR, influencer marketing, and experiential activations.

A

fast-paced, high-energy mindset

--you thrive in dynamic environments and know how to

own the moment.

An ideas person with a strong personality who leads by inspiration and can empower and build a capable team below. Strong project management and negotiation skills, with the ability to

juggle multiple high-profile campaigns simultaneously.

International experience with a growth mindset. Must be able to travel with flexibility

What's on offer?

Bi-annual bonus scheme 25 days of annual leave (plus bank holidays) Extra day off for your birthday Flexible working hours around core hours of 10-4 Cycle to work scheme 40% staff discount across Club L and Lavish Alice products Healthcare Cashplan Free onsite gym Enhanced pension contribution Enhance maternity and sick pay Free snacks, drinks & treats * Social events