Job Description

Head of Business Development

Location:

The Kirkgate, Depot Rd, Epsom KT17 4RJ

Position:

Head of Business Development

Salary:

Available upon request

Reports to:

Managing Director





Working at Fennies is about loving what you do and having the passion to be the best at it!



At Fennies, we offer the right start for under 5s through holding a sense of family at our core and continually investing to be the best to create an exceptional Early Years experience where children, families and team members thrive.





What you'll do...


Marketing & Brand


o Own the Fennies brand story and bring it to life across every channel - from digital campaigns to in-person experiences.



o Lead and inspire all content and creative direction across our website, social media, Glassdoor, LinkedIn, Indeed and more - ensuring every touchpoint reflects our values and feels unmistakably Fennies.



o Manage our PPC and SEO channels, driving high-quality parent and talent enquiries through data-led performance marketing.



o Build and nurture our PR strategy and media relationships to boost our visibility in the early years and education space.



o Collaborate with an external brand agency to evolve Fennies into a recognised premium early years brand, admired by both families and professionals.



o Drive national and local event presence, building community and reputation through curated experiences.



o Champion award submissions to spotlight our teams and successes and elevate our position in the sector.



o Lead on external parent communications and surveys, using insights to strengthen loyalty, experience and advocacy.


Admissions


o Take full ownership of the parent enquiry journey, leading a dedicated team who manage all inbound enquiries via our CRM



o Continuously review and optimise the admissions process - from first touch to confirmed place - ensuring it's seamless, warm, and reflective of our premium brand.



o Use our CRM metrics to identify trends, spot opportunities, and refine team performance - always asking, "how can we do this better?"



o Develop and implement new templates, processes, and communications to improve speed, clarity and experience.



o Collaborate closely with the marketing team and Nursery leadership teams on local campaigns to improve lead quality and conversion at nursery level.



o Champion the parent experience at every stage - using insight, feedback, and innovation to exceed expectations and build trust.


Talent


o Lead our in-house talent team, who manage recruitment across our nursery sites.



o Develop and drive a proactive recruitment strategy that supports the current needs and future growth



o Own and elevate our employer brand on platforms such as LinkedIn and Glassdoor.



o Ensure we attract and hire individuals who embody the Fennies DNA - individuals who thrive in our values-led, high-performance culture.





You will need...


Proven senior leadership experience across marketing, admissions, and/or recruitment - ideally in a multi-site, customer-facing business such as education, hospitality or retail.

The strategic thinking and commercial acumen to shape and drive business success across multiple channels, from brand and growth marketing to admissions performance and talent acquisition.

A passion for delivering outstanding experiences, whether for prospective parents or future team members and a drive to continuously improve.

A creative yet data-driven mindset - you know how to build a premium brand and translate vision into actionable plans

Deep marketing expertise, comfortable managing and overseeing campaign performance, and driving digital visibility.

A strong track record in developing and leading teams, with the ability to coach, support, and drive performance through others.

Excellent communication and stakeholder management skills, collaborative, clear, and comfortable influencing at all levels.

Highly organised with strong problem-solving skills and the ability to manage multiple priorities in a fast-growing organisation.

A genuine connection to the Fennies DNA




We want to offer you:


Private healthcare

Pension

Exclusive staff discounts of up to 75% when you enrol your children here too.

Electric BMW i4

The Fennies Fresh Cafe; giving you a great range of choices to replace your daily lunchbox!

An enhanced maternity leave package:




At Fennies, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. We believe that a diverse workforce enriches our company with a variety of perspectives and ideas, fostering innovation and excellence. We are proud to be an equal opportunity employer and do not discriminate based on race, ethnicity, religion, gender, sexual orientation, age, disability, or any other characteristic. We are dedicated to providing a workplace where everyone feels valued and respected. Join us and be part of a team that embraces diversity and works towards a more inclusive future.



Love the sound of working with Fennies? Join us today!



INDMP



Head of Business Development 200