Job Description

Head of Content (Social-First)

About Campfire

Campfire is a social-first marketing agency that helps brands break through by creating content that actually works on social--not repurposed ads, not TV-style creative, but real, platform-native content that people want to engage with. We specialise in influencer marketing, organic social, and content creation, working with some of the biggest brands in beauty and beyond.



We don't believe in one-size-fits-all content. Every platform has its own culture, trends, and mechanics--and we create content that

fits, not fights, the platform

. That's why we produce everything from

fast-turnaround lo-fi TikTok content

to

high-production-value social shoots

, always through a

social-first lens

.

Role Overview

We're looking for a

Head of Content (Social-First)

who truly gets social media--someone who instinctively understands the cultures, styles, and formats that make content succeed on each platform. This isn't about just making 'good content'--it's about making

the right content for the right platform at the right time

.



You'll lead Campfire's

content team

, shaping our creative approach, pushing our work to new levels, and ensuring that every piece of content we produce is

designed to perform

--whether it's a raw, reactive TikTok or a high-end shoot designed for maximum impact on Instagram. You'll be hands-on with strategy, execution, and talent development, ensuring our content is not just visually strong, but

culturally on-point, platform-native, and results-driven

.

Key Responsibilities

Creative Leadership & Strategy

Define and drive Campfire's creative approach

to social-first content, ensuring we create work that

feels native to the platform, not adapted for it

.

Develop content strategies

that balance

lo-fi, creator-led formats with high-end, premium production

, always keeping social-first principles at the core.

Stay ahead of platform changes and trends

, ensuring our clients are always ahead of the curve--not catching up.

Push the boundaries of what social-first content can be

, championing a mix of reactive, trend-driven creativity and long-term brand-building storytelling.

Content Creation & Execution

Oversee the production of both fast-turnaround, lo-fi content

(TikTok trends, short-form video, reactive content) and

high-production shoots optimised for social-first performance

.

Work closely with influencers and creators

to develop highly engaging content that feels

authentic, platform-native, and in tune with audience behaviour

.

Ensure that every piece of content is designed to perform

--not just to look good, but to

drive real engagement, reach, and action

.

Lead on experimentation

, constantly testing new content formats, styles, and techniques to refine our approach.

Leadership & Team Development

Manage and mentor a team of social-first content strategists, writers, and creators

, helping them develop cutting-edge skills in content production and platform strategy.

Foster a culture of speed, creativity, and experimentation

, ensuring we move fast and create work that leads the industry.

Ensure we have the right mix of talent and resources

to deliver both high-volume, fast-moving content and more considered, high-production-value shoots.

Collaboration & Client Engagement

Work closely with clients

to help them understand what truly works on social (and challenge them when needed).

Collaborate across departments

(strategy, influencer, paid, organic) to ensure content is maximised across all relevant platforms.

Be a thought leader in social-first content

, both internally and externally--pushing for better creative thinking in the industry.

What We're Looking For

Someone who

lives and breathes social

--you naturally get what works on TikTok, Instagram, and beyond, and you understand the

platform-specific mechanics of content performance

. A deep understanding of

how to balance lo-fi, creator-led content with high-production-value storytelling

, always keeping social-first in mind. A

proven track record of leading social-first content teams

, whether at an agency, brand, or creator-led environment. Experience in

managing both fast-moving reactive content and structured, high-end content production

. A

data-driven creative mindset

--you understand not just what looks good, but what performs. Strong leadership and mentoring skills, with the ability to

build and inspire a high-performance team

. The ability to

confidently challenge clients and internal teams

, ensuring we always push for the best social-first creative possible.

What Success Looks Like

Campfire is known for

creating the best, most effective social-first content

--whether that's a trend-driven TikTok, a polished campaign shoot, or anything in between. Our clients see real results--

higher engagement, deeper audience connection, and measurable business impact

. Our content team operates at a world-class level,

balancing speed, creativity, and strategic thinking

. We're not just reacting to trends--we're

setting them

.

Campfire isn't looking for a traditional creative lead--we're looking for someone who

sees social as the main event

. If that's you, let's talk.