Job Description

Head of Customer Insight & Activation
Up to 105,000 + bonus
Remote/Hybrid (monthly visit to the office in Dublin)
Are you ready to shape how a leading organisation understands and connects with its customers?
This is a rare opportunity for a strategic, data-driven leader to take ownership of customer insight and activation within a business undergoing an exciting transformation.
As Head of Customer Insight & Activation, you will lead the rollout of a new behavioural segmentation model, turning data into clear strategies that drive acquisition, retention, and long-term value. You will be the link between marketing, data, and commercial teams, ensuring every decision is guided by meaningful insight and every customer interaction delivers impact.
Role & Responsibilities:

• Lead the end-to-end activation of a new behavioural segmentation programme, ensuring it delivers real commercial results.
• Translate complex data and insights into clear customer strategies across acquisition, retention, and cross-sell.
• Partner with senior leaders to embed customer understanding into investment, planning, and growth initiatives.
• Define and track key customer metrics such as lifetime value (LTV), retention, and segment profitability.
• Work with data partners to refine segmentation models and create actionable insights.
• Design and deliver customer journey strategies, ensuring messaging and engagement are optimised across all touchpoints.
• Champion a culture of experimentation and continuous learning, using test-and-learn approaches to drive better outcomes.
• Build internal capability and ensure teams are equipped to plan and measure performance through an insight-led lens.
• Report on key KPIs and customer trends, providing clear recommendations to senior stakeholders.

Skills & Experience:

• Extensive experience in data-led insights, customer strategy, CRM, or marketing leadership roles.

• Strong commercial and analytical mindset, with the ability to link behaviour to business results.
• Proven background turning segmentation and behavioural insight into action.
• Experience managing third-party data or analytics partners.
• In-depth knowledge of lifecycle management, customer value, and retention optimisation.
• Skilled communicator and influencer, confident working with senior leadership and cross-functional teams.
• Experience within financial services, insurance, or a subscription-based environment.
• Understanding of predictive modelling and next-best-action concepts.

Why You'll Love It

• A key leadership role shaping customer strategy in a fast-evolving, insight-led organisation.
• The chance to make a tangible commercial impact by embedding customer intelligence at the heart of decision-making.
• A collaborative culture that values data, creativity, and continuous improvement.
• Comprehensive benefits package that supports wellbeing, learning, and work-life balance.

If you're passionate about transforming data into strategy and insight into action, we'd love to see your application.
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Skills Required