Job Description

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About GBG
Enabling safe and rewarding digital lives for genuine people, everywhere
We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
About the team
The mission of the Global Marketing team is to help businesses around the world choose Loqate as their go-to partner for location intelligence solutions, by creating the most relevant, world-class brand. As the market leader, we deliver award-winning marketing strategies, go-to-market plans, and compelling, human-based stories that enhance brand equity and maximise our revenue.
The role
As the Head of Product - Digital Growth Loqate.com, you will define and execute a strategic vision to drive product adoption, user engagement, and Mid to down-market expansion. Leveraging various SaaS distribution models and frameworks such-as the Pirate Metrics framework (Acquisition, Activation, Retention, Referral, Revenue), you will lead cross-functional teams to deliver impactful growth initiatives for the Business. Your role will involve conducting market research, managing a detailed product roadmap, and making data-driven decisions to optimize product performance. With strong leadership and communication skills, you will act as the voice of the customer, ensuring alignment with user needs and business goals, while mentoring the team to foster innovation and continuous improvement. You will bring your vast experience in Product, digital growth and commercial GTM to build a sustainable digital growth portfolio for Loqate Product.
What you will do

• Growth Initiatives: Develop and execute growth strategies to drive product adoption, user engagement, and market expansion.
• SaaS Distribution Models: Implement and optimize various SaaS distribution models, including direct sales, freemium, free trials, channel partners, marketplaces, and self-service.
• Pirate Metrics: Utilize the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework to track and optimize key growth metrics.
• Cross-Functional Collaboration: Work closely with engineering, design, marketing, sales, and customer success teams to ensure cohesive product development and go-to-market strategies.
• Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive landscape.
• Product Vision & Strategy: Define and communicate a clear product vision and strategy that aligns with Loqate's growth objectives.
• Product Roadmap: Create and manage a detailed product roadmap, prioritizing features and enhancements based on business impact and customer feedback.
• Data-Driven Decisions: Utilize data analytics to monitor product performance, identify growth opportunities, and make informed decisions.
• Customer Focus: Act as the voice of the customer, ensuring that product development is aligned with user needs and expectations.
• Stakeholder Management: Communicate effectively with stakeholders at all levels, providing regular updates on product progress and growth metrics.
• Mentorship: Lead and mentor the team, fostering a culture of continuous improvement and innovation.

What are we looking for
The core qualities that will help you thrive in this role are:

• Analytical Skills: Proficiency in data analysis and experience with tools like Google Analytics, Mixpanel, Segment or similar.
• B2B: Digital marketing experience and expertise with B2B product(s)

• Experience: Proven experience as a Product Leader, with a focus on growth and digital products. Commercial and Marketing experience is a major plus for this key role.
• Technical Knowledge: Strong unerstanding of digital technologies, SaaS, and market trends
• Leadership: Excellent leadership and team/people management skills, with the ability to inspire and guide cross-functional teams.
• Communication: Strong communication and presentation skills, capable of articulating complex ideas to diverse

To find out more
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we're a great place to work, drop an email to and we'll be in touch. You can also find out more about careers at GBG and check out our current opportunities at
Unleash your potential and be part of our mission to power safe and rewarding digital lives.