Job Description

About Tidal Services

Tidal Services is transforming the UK home-services market. Backed by institutional investors, we are building the country's leading tech-enabled service marketplace through a combination of strong organic growth and a large number of strategic acquisitions.

We connect thousands of customers with trusted local cleaners, bringing modern technology and marketing to a traditional industry. Over the next few years, we plan to complete hundreds of acquisitions and scale to more than 100m in annual revenue.

We are hiring a

Head of Digital Growth

, a capable operator who gets things done. You will run multiple marketing initiatives across the business, build and execute plans at speed, and use AI and automation to make marketing more efficient, measurable, and scalable.

The Role

You will own digital growth across Tidal's SaaS platform, national marketplace, affiliate programme, and acquisition sourcing. You will be responsible for designing and delivering growth plans, ensuring campaigns are executed accurately, tracked properly, and reported clearly.

This is a hands-on, high-accountability role for someone who thrives on ownership, moves quickly from idea to execution, and builds systems that make scale possible.

Key Responsibilities

Growth and Marketing

Plan, launch, and optimise digital campaigns across Meta, Google, TikTok, and other performance channels Manage customer and provider acquisition, improving CAC, conversion, and retention Build and refine conversion funnels, CRM automation, and lifecycle marketing Develop creative testing frameworks that balance innovation with ROI

Affiliate and Partner Growth

Manage and expand Tidal's affiliate and referral programme Create systems to onboard, track, and reward affiliates efficiently Build automated performance reporting for partner activity Drive new customer and provider acquisition through affiliate channels

AI and Automation

Build or implement AI tools to automate reporting, creative production, and campaign management Use tools such as n8n, Zapier, and ChatGPT to streamline repetitive tasks Continuously explore new AI applications that improve output and accuracy

Reporting and Accountability

Build spreadsheets, dashboards, and reporting systems to track performance across multiple regions and business units Deliver clear weekly and monthly reports to the Founder and leadership team Maintain disciplined reporting processes with accuracy and consistency Analyse trends and recommend improvements based on data

Execution and Collaboration

Manage the delivery of multiple growth projects simultaneously Work cross-functionally with product, operations, and acquisitions teams Manage freelancers or agencies to deliver creative and paid media assets Create repeatable processes for marketing rollouts across new locations and acquired businesses

What We Are Looking For

6-10 years of experience in digital or performance marketing Proven ability to plan, execute, and deliver growth initiatives independently Strong in Meta Ads, Google Ads, CRM, and marketing automation Deep experience with data, dashboards, and structured reporting Hands-on with AI and automation tools to improve efficiency Highly organised, detail-oriented, and methodical in follow-through Creative problem-solver with a strong sense of ownership and urgency UK-based and confident working fully remote with a high degree of accountability

What You Will Get

60,000-80,000 base salary (depending on experience) Performance bonus linked to measurable growth KPIs Potential equity and long-term incentives Full remote flexibility within the UK with in person workshops Direct collaboration with the Founder and leadership team The opportunity to build and execute growth systems that power a national brand

Why Join Us

Tidal is scaling fast, combining technology, acquisitions, and modern marketing to build a national brand. You will have full ownership of execution, from planning and testing to reporting and automation, and the autonomy to move fast and make real impact.

If you are ambitious, data-driven, and relentless about getting things done, we would love to hear from you.

How to Apply

Please send your CV and a short cover letter explaining why you are a great fit for this role.

We also ask that you include a 30 to 60 second video introducing yourself and sharing why you believe you are best suited to lead digital growth at Tidal Services.

Your video does not need to be formal. A simple phone recording is fine. We just want to see your communication style, enthusiasm, and approach.

Apply now or email ralf@tidalservices.co.uk

Job Types: Full-time, Permanent

Pay: 60,000.00-80,000.00 per year

Benefits:

Company pension Work from home
Experience:

Digital marketing: 5 years (preferred)
Work Location: Remote