Job Description

54,554.24

Full time / 40 hours and 5 days per week.

Permanent

Role Purpose:

The Head of Digital leads on digital experience across the National Portrait Gallery. Reporting to the Director of Audiences, the post holder manages the Digital team and strategy for web and product development, CRM, content, AV, collections management and digital engagement, collaborating proactively with a wide variety of stakeholders across the organisation.


The successful candidate will possess demonstrable experience of leadership of digital delivery, digital products, web development and content creation. They will have extensive understanding of relevant technologies and practices, including an awareness of the latest technological developments, an understanding of product development and life cycle management, with the ability to act as a specialist and advisor to the organisation.


A creative individual, they will be able to apply their technical expertise with imagination to implement and evaluate digital campaigns and content using highly developed project management skills that deliver projects on time and in budget. Exceptional communication skills are required to lead and inspire a team to maximise individual and collective potential in addition to prior experience of liaising with senior stakeholders such as Executive teams and Trustees.


This is an exciting opportunity for an ambitious individual to bring their strategic and digital expertise to the Gallery, to make a key contribution in engaging and broadening our audiences.

Key Accountabilities:

The Head of Digital, together with the Director of Audiences, will provide strategic leadership in the development and application of digital technology to advance the Gallery's goals and create engaging experiences for in-person and remote audiences. Lead the Digital team and strategy for web and product development, CRM, AV, production, content, collections management and digital engagement, collaborating with a wide variety of stakeholders across the organisation and externally. Spearhead digital transformation and innovation at the Gallery, working to integrate emerging and leading-edge technology and data, to shape and implement our digital vision and contribute substantially to the organisation's awareness of current thinking and best practice Oversee the development of public-facing digital products, content, services and interpretation at the Gallery Drive impact, traffic and revenues through continuous evaluation and improvement of product design, content and functionality Lead on sourcing, developing and managing partnerships to support the Gallery's digital strategy working closely with the Development Team Oversee CRM Strategy for the Gallery working with the CRM Managers to design end to end customer journeys and optimise data collection, improve customer service and maximise income generation Work with teams across the Gallery including Communications, Exhibitions, Learning and Curatorial to create engaging multimedia content. Liaise closely with the Communications Team to develop content strategies and co-ordinate content across multiple NPG channels. Increase and improve digital access to the collection online Collaborate with the curatorial team on research and innovation projects in the digital space, including active engagement with the Research Advisory Panel Oversee AV provision including supporting the public programme and events Lead on digital customer experience across all touchpoints, ensuring successful user journeys both online and onsite Ensure that the Gallery's brand is effectively realised in the digital space Promoting sustainable working practices and reducing the environmental impact of the Gallery's operations in line with its Sustainability Work with the Head of IT on the Gallery's cyber security strategy and implementation

The above list is indicative but not exhaustive. As such, in addition to the key accountabilities and responsibilities listed the post holder may be required to perform other duties commensurate with the scope and/or level of the role



To read the full job description, please follow the link: Head of Digital - JD

Key Experience, Skills and Criteria:

Educated to degree standard or equivalent, or at least 5 years' experience at a management level Excellent working knowledge and experience of leading digital delivery including digital products, web development and content creation An extensive understanding of relevant technologies and practices (e.g. the latest technologies and platforms and software engineering processes) and cyber security best practice Advanced team management skills and ability to deliver results through leading, developing and empowering multidisciplinary teams Up-to-date knowledge of innovative digital technologies and an understanding of how these can be used to enhance museum and gallery experiences and operations Experience of working at a senior level in an organisation and liaising with Executive teams and Trustees Understanding of product development and product life-cycle management, including ideally agile methodology Ability to manage contractors and agencies to deliver complex digital products Knowledge of the funding landscape for digital development and experience of working closely with sponsors, partners and fundraising colleagues Experience of leading on database and CRM strategies and familiarity with Tessitura or similar CRM/Ticketing system and collections management databases Experience of overseeing website development with Drupal 8 or similar open-source content management system Demonstrated understanding of the requirements for delivering high-quality AV experiences across a range of formats, including online, hybrid, and live-streamed events, interpretation and broader organisational needs

We offer a competitive benefits package, including:

Generous pension scheme 27 days annual leave allowance, in addition to bank holidays Interest free season ticket and bicycle loans Rental deposit scheme Membership of the Civil Service Sports & Leisure club Access to independent, low cost healthcare schemes Employee assistance programme Free entry to many UK museums, galleries and exhibitions Staff discounts on purchases in online shop Professional & personal development opportunities

Closing date

for returned applications is

9:00am on

September 11th. First round interviews

will take place on

September 22nd

. Please indicate on the notes section of your application form, if you will be unable to make these dates.



We are committed to the employment and development of disabled people. When assessing and shortlisting our candidate pool for interviews, we are committed to removing any bias through our process to ensure all individuals with a disability are included. To be invited to the interview stage, you must show through your application that you meet the minimum criteria and/or the desirable skills required for the role. If you tell us that you have a disability we can make reasonable adjustments at interview, and, if you join us, to your work arrangements.

Application due

11/09/2025

Start date

As soon as possible

Work hours

40

Position type

Digital

Homepage

npg.org.uk


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