Job Description

Company Description
Third Bridge is a market-leading investment research firm. We provide integrated solutions for the world\xe2\x80\x99s top investors and business leaders to help them make smarter and faster decisions. No other company in the world provides the same holistic investment offering: our superpower is the combination of human insights and unique investor-led content with a global expert network. We serve over 1,000 investment firms, offering clients 24/7 coverage through our team of 1,300+ employees located across eight offices.


The Head of Digital is part of the marketing leadership team and reports directly to the Chief Growth Officer. Yu will have responsibility for the company\xe2\x80\x99s digital marketing and platforms, and optimizing them for demand generation and to elevate the company brand. This is a commercial role that requires extensive B2B digital experience. Key areas of responsibility include: Managing websites in an entrepreneurial B2B environment

• You will be responsible for the development and maintenance of our site including making sure that it\xe2\x80\x99s using contemporary tech and software versions. You will make sure that the site is optimized in line with our business plan including demand generation, storytelling, content marketing, company promotion and branding to all stakeholders - customers and experts.
• You will make sure that the website navigation and look and feel are clean, deliver to the right customer journeys, are on brand and use great design.
• You will have experience with a complete website rebuild and sourcing agencies, CMS and roadmap delivery. You will also be able to implement quick wins on our existing site a parallel project
• You have an excellent understanding of \xe2\x80\x98what good looks like\xe2\x80\x99 and push the business to go live with an exciting website that elevates the company into a new era and instils pride in the brand

Search and social marketing

• You will own our search marketing strategy and advise the business on our SEO and paid search strategies, best practices and deliverables. You will make sure that the website is created with best-practice SEO and keyword use. You will monitor search to continually improve.
• You will advise the demand generation team on the best practice for LinkedIn and other paid search.

Content marketing

• You will make sure that the company\'s content marketing strategy can be delivered via our digital channels and to the most relevant audiences and with effective demand generation.

Email marketing and ABM

• You will own the technical elements of both, and deliver templates and cadences that fulfil the objectives.
• You\xe2\x80\x99ll work closely with the demand generation team to help them deliver amazing campaigns
• You will determine the optimal tech stack for email marketing that align with our CMS and CRM, and work with colleagues across the business to deliver it

KPI reporting

• You will report on all digital performance and use KPIs to educate the team and the business, as well as to inform our actions and strategy.

CRM

• You will help the commercial teams optimize their use of SFDC and SalesLoft and make sure our CRM speaks to our CMS and we can track the progress and ROI on marketing leads.
• You will help instil best practice on lead processes and definitions and work with Rev Ops to implement and evangelise
• You will support the CGO on field population for contact sources and segmentation and work with Rev Ops to implement and evangelise
• You will own our lead scoring mode

Qualifications
We see digital marketing as a strategic differentiator so we want our digital team to have a great understanding of marketing principles and techniques. As our digital platform is so closely aligned to how our stakeholders experience our brand, we\xe2\x80\x99re looking for someone who understands brand, high-quality design and use of language. Knowing what \xe2\x80\x98good looks like\xe2\x80\x99 and how to work with colleagues to deliver it is an exciting part of this role. We\xe2\x80\x99d also like you to have experience of:

• A fast-growing international business
• Team leadership and development
• Agency selection, briefing and management - and agency audit and removal
• Working with a wide range of stakeholders
• Delivering new projects that mark a change for the business
• CRM development
• ROI tracking
• ABM
• Marketing different messages to different audiences
• Having different priorities for different audiences (account development vs new logos vary across our sectors)
• Project management and delivering to go-live dates
• The information/data/research business

And you\xe2\x80\x99ll also need

• To have excellent digital skills and an understanding of contemporary techniques
• To be a great team player and thrive in a team environment
• To be able to work effectively in a cross-functional environment
• To take ownership of projects

Additional Information
How will you be rewarded?

• Vacation: 25 days (which increases to 28 days after 2 years of service) plus UK Bank Holidays
• Learning: personal development allowance of \xc2\xa3750 per year
• Health and wellbeing: private medical insurance and healthcare cash plan, a variety of health and wellbeing events to focus on mental health, Ride to Work scheme (savings on bikes and accessories)
• Future and family: pension contributions of 4% (increases with tenure) and life insurance of 4x of your base salary
• Flexibility: work from anywhere for one month per year, 2 annual volunteer days, 2 personal days when life throws you a curveball and \'Summer Fridays\'
• Rewards: get points through our colleague-to-colleague recognition programme to spend on hotels, gift cards, donations to charity and more
• Social: weekly optional social gatherings, daily breakfast and snacks, social events
• ESG: CSR, Environment and Diversity & Inclusion (including Women at Third Bridge, Pride and Blkbridge)
• Frontline Innovation: your chance to share your ideas for improvement through Hackathons and other events

The successful candidate must, by the start of the employment, have permission to work in the country they are applying We know that to be truly innovative, we need to have a diverse team around us. That is why Third Bridge is committed to creating an inclusive environment and is proud to be an equal opportunity employer. If you are not 100% sure if you are right for the role, please apply anyway and we will be happy to consider your application.