Job Description

Our client is looking for a hands-on, strategic Head of Digital Marketing to drive growth and performance across multiple DTC brands. You'll lead digital strategy, creative and execution spanning CRM, eCommerce and multi-channel marketing while inspiring a talented team to deliver results and scalable growth.
This is a pivotal role for someone who thrives in a fast-paced, entrepreneurial environment, is comfortable operating at both strategic and tactical levels, and has a proven track record of growing brands from early-stage through to scale-up.

• Own and lead full-funnel digital marketing across SEO, PPC, Display, Affiliates, Influencers, CRM, Email, WhatsApp, Social, Paid Social, App, Direct Mail, and Analytics.
• Oversee tag management systems, ensuring data integrity and actionable insights across platforms.
• Develop and deliver impactful campaigns across both digital and traditional channels, including Meta, Google, and ATL.
• Drive customer acquisition, engagement, and retention through innovative multi-channel strategies.
• Manage daily trading activity across Shopify and WooCommerce platforms.
• Oversee CMS, CRO, merchandising, promotions, content, and customer journey optimisation.
• Partner with creative and brand teams to deliver a cohesive digital customer experience.
• Lead the development and continuous improvement of the DTC websites.
• Ensure digital infrastructure supports scalability, automation, and personalisation.
• Lead, mentor, and inspire a high-performing cross-functional digital team of 2 direct reports.
• Balance short-term commercial performance with long-term strategic growth.
• Foster a collaborative, agile, and data-driven culture focused on excellence in performance, brand, and customer experience.
• Manage external agencies and partners to maximise ROI and brand impact.

Lead the digital function across multiple fast-growing DTC retail brandsFully onsite opportunity based in Buckinghamshire
About You:

• Strong creative acumen with an eye for detail.
• Proven track record driving digital and eCommerce growth, conversion, and customer acquisition.
• Skilled in CRM platforms to scale performance and customer experience.
• Strong collaborator with experience managing stakeholders, agencies, and partners.
• Data-driven mindset with sharp commercial focus to optimise ROI and performance.
• Customer-obsessed innovator who enhances engagement and retention through digital.
• Inspiring leader who builds, mentors, and motivates high-performing digital teams.

A fast-growing UK scale-up transforming comfort-driven living through innovative, design-led products across multiple retail brands.

• Salary of 70,000 per annum.
• 25 days annual leave.
• Pension contribution.
• Opportunities to innovate and shape the company's digital presence.
• A permanent role within a respected company.
• A collaborative, supportive and forward-thinking work environment.

Skills Required