Job Description

Job Title:

Head of Digital Marketing

Department:

Marketing

Location:

London

Working Pattern:

Hybrid, includes 3 days each week in the office

Contact Type:

Full time, permanent

Salary:

Up to 77,000 per annum



Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.

Role overview:

We're looking for an experienced and hands-on Head of Digital Marketing to join us on a fixed-term maternity cover contract. In this role, you'll lead and support a talented team responsible for delivering performance across all digital marketing channels -- including SEO, PPC, content, website, CRO, and martech.

You'll provide strategic direction, team leadership, and hands-on input during a critical period as we execute major digital projects, including the implementation of a new marketing automation platform, HubSpot, the execution of a new annual content-led marketing plan and the rebuild of our company website.

Key Responsibilities:

Team Leadership & Development

Manage and support a growing digital marketing team Provide clear prioritisation, coaching, and feedback across different disciplines Maintain a high-performing, collaborative, and empowered culture in the team

Digital Channel Strategy & Performance

Oversee strategy and execution for: SEO- site health, content optimisation, keyword growth PPC- paid search, paid social, and retargeting performance Content marketing- blog, case studies, reports, thought leadership Website & CRO- site management, UX improvements, A/B testing Marketing automation & martech- platform integrations, data flows, email performance Ensure all channels are aligned to demand generation and brand goals Own key performance metrics and ensure regular reporting across digital KPIs

Strategic Project Oversight

Lead the continued implementation of a new marketing automation platform as we consolidate our tech stack and support ambitious demand gen and retention goals Guide the design, build and launch of a new website, working closely with internal stakeholders and external partners Support the onboarding of any acquisition websites or martech integrations

Cross-Functional Collaboration

Partner with Product Marketing, Demand Gen, Brand, Comms and Events to ensure integrated planning and align digital programs with lead generation targets and funnel performance Work closely with the Global Content Team to align our content marketing plans with Tes' content products, such as Tes Magazine Liaise closely with Engineering and IT on website, CMS, and martech infrastructure

What will you need to succeed?

Proven experience in a digital marketing leadership role, ideally in a B2B SaaS or tech environment Strong knowledge of digital channels and martech (HubSpot knowledge is essential): you can guide both technical and creative marketers Demonstrated experience managing and developing high-performing teams Skilled in translating strategy into action and managing multiple workstreams Experience overseeing complex digital projects like automation replatforming and website builds Confident working with stakeholders at all levels, from C-suite to specialists

What do you get in return?

25 days annual leave rising to 30 5% pension after probation State of the art offices Access to a range of benefits via My Benefits World Free eye care cover Life Assurance Cycle to Work Scheme EAP (Employee assistance programme) Quarterly Tes Socials Access to an extensive Learning and Development menu

Who are Tes?

Tes is a global Edtech leader, on a mission to empower schools and educators to deliver impactful, inspiring learning experiences worldwide. We understand the unique challenges faced by schools, and our ecosystem is specifically designed to address these needs head-on.



Our intuitive technology streamlines complex tasks, enhances learning experiences, and alleviates the administrative burdens that often overwhelm schools.



By working closely with schools, we provide up-to-date resources, expert guidance, and a technology ecosystem dedicated to innovation and excellence in education. Whether simplifying administrative workflows, creating dynamic classrooms, or advancing professional development, Tes is the trusted partner for schools worldwide.



Join the hundreds of schools already benefiting from the Tes ecosystem. Together, we empower educators to achieve more, ensuring every student thrives in a supportive, well-managed learning environment.



With Tes, excellence in education is not just a goal - it's a sustainable and rewarding reality. For more information about Tes, our products, and our team, visit: www.tes.com.