Job Description

Head of Digital Marketing

Salary Range: Competitive Salary DOE, Plus Desirable Benefits

Permanent, Full-Time Position

Based at Port Lympne Hotel & Reserve

The Howletts Wild Animal Trust, which oversees Howletts Wild Animal Park and Port Lympne Hotel & Reserve, is excited to launch a brand-new position: Head of Digital Marketing.

We're looking for a

Head of Digital Marketing

to lead our digital strategy and drive growth across all our products and services. This is a senior leadership role with responsibility for shaping the customer journey, maximising engagement, and delivering measurable revenue growth across day visits, short breaks, weddings & events, experiences, and fundraising initiatives.

You'll develop and execute integrated digital marketing strategies, spanning paid media, SEO, email, social, and website optimisation, ensuring campaigns are data-driven, highly targeted, and optimised for conversion. As a key member of the marketing leadership team, you'll collaborate closely with Brand, PR, and Technology teams to deliver innovative campaigns and seamless digital experiences.

This role also involves leading and developing a growing digital team, managing budgets, and championing the use of technology and analytics to inform strategy. You'll play a pivotal role in our digital transformation agenda, including new website development, advanced CRM segmentation, and marketing automation, ensuring the highest standards of customer experience.

The ideal candidate is strategic, analytical, and creative, with a proven track record in performance marketing, team leadership, and delivering measurable results across multiple channels. This is an exciting opportunity to shape the future of our digital presence and make a significant impact on our ambitious growth plans.

Who are we looking for:

We're seeking a strategic, results-driven digital marketing leader with a minimum of 5 years' experience in digital marketing, including at least 2 years in a senior leadership role. You'll have a proven track record of driving revenue growth through digital channels, ideally within e-commerce, hospitality, travel, leisure, or visitor attractions.

The successful candidate will be an expert across paid search, paid social, SEO, email, conversion optimisation, and CRM - specifically with strong hands-on experience using HubSpot. You'll have experience managing budgets and delivering strong ROI, and you'll be highly analytical - comfortable using tools such as GA4, Tag Manager, and other marketing automation platforms - to translate insights into actionable strategies.

We're looking for a collaborative, adaptable leader who can inspire a team, work across departments, and deliver seamless customer experiences across multiple digital touchpoints. If you are data-driven, innovative, and passionate about creating exceptional digital journeys, we want to hear from you.

Contract details:

Competitive salary depending on experience. This is a full-time, permanent position. Working 40 hours per week, worked Monday to Friday. Hours of work will be 9.00am to 5:00pm with a 30-minute paid lunch break. Occasional weekend work will be required for special events or seasonal campaigns. Hybrid working may be available, dependant on business needs. The role is based at Port Lympne Hotel & Reserve near Folkestone and Ashford. On occasion, you may be required to work at our sister park, Howletts Wild Animal Park. All applicants must have the right to work in the UK. A reliable mode of transport is recommended due to our remote location.

Why you should join us:

As well as walking to work surrounded by the calls of Howler monkeys and the roars from our pride of Lions, you will also join a supportive team who are passionate about their place of work.

You can also expect a host of other benefits including:

28 days annual leave inclusive of bank holidays, pro-rata to start date and working hours, rising with length of service. Performance related bonus Life Assurance Policy Bupa Private Medical Insurance Comprehensive training and development opportunities, including workshops and e-learning Enhanced Sickness, Maternity and Paternity Policies. Unlimited free entry for you and a person of your choice into both of our parks as well as friends and family tickets. Exceptional discounts on food, retail and accommodation at our parks. Numerous retail discounts and access to a 24-hour counselling line through our Healthy Extras Scheme. Company Pension with employer contribution And many more length or service-related Rewards and Benefits.

A full job description is available on request.

To apply:

Please email a CV along with a covering letter

Job Types: Full-time, Permanent

Benefits:

Bereavement leave Company events Company pension Cycle to work scheme Discounted or free food Employee discount Enhanced maternity leave Enhanced paternity leave Free parking On-site parking Private dental insurance Private medical insurance Sick pay Store discount Work from home
Application question(s):

Do you have at least 5 years of experience in digital marketing, including a minimum of 2 years in a senior leadership or management role? Can you describe your experience leading a digital marketing team, including the size of the team and your key achievements in a senior leadership role? Please provide an example of a digital marketing campaign you've managed across paid search, paid social, SEO, or email that delivered measurable revenue growth. How did you track ROI? What is your experience using HubSpot CRM? Can you give an example of how you've used it to improve customer engagement, lead management, or campaign performance? Which analytics or marketing automation tools have you used (e.g., GA4, Tag Manager), and how have you turned insights from these tools into actionable strategies that improved performance?
Work Location: In person