Job Description

Head of Digital Marketing - B2C
Outskirts of Crawley, West Sussex
Hybrid working
80,000 to 100,000 DOE
Are you a Head of Digital looking for your next B2C opportunity? Lloyd Recruitment Services is partnering with a long-standing client to recruit a Head of Digital Marketing - B2C. This newly created role has been established to lead the digital marketing strategy, drive growth, and deliver best-in-class customer experiences across multiple channels.
About the Head of Digital Marketing Role:
This is an exciting opportunity to own and shape the digital marketing strategy for a high-profile B2C organisation. You'll lead a small team, oversee performance analytics, and deliver data-driven initiatives across websites, apps, email, social, and paid channels.
The role is open to candidates from a range of B2C sectors, including travel, insurance, retail, or financial services, with proven experience in digital leadership and transformation.
Head of Digital Marketing Key Responsibilities:

• Lead and execute the end-to-end digital marketing strategy, ensuring alignment with business objectives.

• Manage and mentor a high-performing digital team, fostering innovation, collaboration, and continuous improvement.

• Oversee and optimise all digital channels, including websites, apps, CRM, email, social, and paid campaigns.

• Use data and analytics to measure performance, maximise ROI, and inform strategy.

• Champion personalisation, automation, and AI-driven initiatives to enhance the customer experience.

• Manage budgets, agency relationships, and technology partners to deliver high-quality campaigns efficiently.

• Ensure compliance with GDPR, PECR, and other digital regulations.

• Collaborate with senior stakeholders to deliver a cohesive, commercially focused marketing roadmap.

About You:

• Proven experience in a senior B2C digital marketing role, leading strategy and execution.

• Track record of delivering successful digital campaigns and transformation projects.

• Expertise across SEO, PPC, CRO, content, social, and email marketing.

• Strong data and analytics skills, including GA4, SEMRush, and dashboards.

• Experience managing Optimizely / EPiServer or equivalent CMS platforms.

• Strong understanding of UX, A/B testing, and optimisation.

• Experienced in leveraging AI and personalisation to improve engagement and performance.

• Exceptional leadership, communication, and stakeholder management skills.

Why Apply?

• Competitive salary of 80,000-100,000

• Newly created role with scope to define the organisation's digital future

• Senior leadership position within a respected B2C organisation

• Supportive, inclusive, and forward-thinking culture

• Private medical insurance, enhanced pension, hybrid working, discounts, life assurance, and more

Extra info:

• Refer a friend and earn up to 500 (see website for details)

• Due to high application volumes, only shortlisted candidates will be contacted. If you don't hear back within 5 days, please assume you have not been successful

• By applying, you accept Lloyd Recruitment Services' Privacy and GDPR Policy (see website)

Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.

Skills Required